The Rand Seller Orientation Guide

This Seller Orientation Guide is our starting point for the delivery of Orientation Guides throughout every stage of the sales process, from your initial consultation to your final closing. We’ve designed these Orientation Guides to help you stay informed, engaged, and proactive throughout your transaction, in order to deliver a great sales experience.
The Orientation Guides will have three purposes:

First, to fully inform you about what you can expect about each stage of the transaction.

Second, to let you know what your agent and Better Homes and Gardens Rand Realty are doing to help get your home sold.

Third, to also let you know what you can do at each stage so that you are fully prepared for what is happening and what lies ahead.

Preparing for Your Listing Consultation

At the start of this Seller Orientation, we want to give you some information about what you can do before your listing consultation that will help you and your agent have a more productive meeting. At your consultation, your agent is going to be asking you questions about your understanding of the process, your goals for […]
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Client-Oriented Real Estate (CORE)

Everyone promises good service. But what systems and tools do they have to ensure delivery on that promise? A great service experience requires more than just empty promises. You need a plan. At Better Homes and Gardens Rand Realty, we have a plan. For more than two years, we have made a commitment to creating systems, […]
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Pricing Your Home to Sell

Our goal at Better Homes and Gardens Rand Realty is to help you sell your home for he best price possible. We are going to do everything we can to maximize the value of your home, utilizing comprehensive and rigorous marketing campaigns, our industry knowledge on how to enhance the “appeal” of your home, and […]
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Property Marketing Solutions

New challenges require new solutions. In a more competitive and complex marketplace, with more homes on the market than ever before, the old ways are not enough. That’s why we have put an innovative stamp on traditional marketing to help you stand out and reach today’s more sophisticated and demanding buyers. Our “new solutions” marketing […]
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Trading Up and Downsizing: What to Know if You Are Both Buying and Selling in a Buyer’s Market

Many of our sellers are also our buyers, because they’re moving from one place in our area to another. If that’s the case, you probably have questions about whether this is the right time to “trade up” or “downsize,” and about when you start looking for a new home during your selling process. People always […]
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Getting Ready for the Market

Today’s instant information age requires that we have all the marketing preparation completed before your listing hits the market. It also means that you have to move quickly to get your home prepared for sale. Before the internet age, getting a listing on the market was a simple thing. The agent would get the disclosures and […]
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Getting Your Home On the Market

Now that your home is on the market, we have a lot of work already completed. Your agent has put together all the listing information for the MLS, taken and uploaded pictures, written descriptions, and done everything to set up the marketing campaign for your home. Now you have some work to do as well […]
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How to “Detail” Your Listing

Last year, almost two-thirds of the sellers who listed a home for sale failed to find a buyer. One reason is that their homes did not “show well” to potential purchasers because sellers did not commit to making their home visually appealing. If you want to stand out in a crowded marketplace, you need to […]
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Ten Steps to Detailing Your Home

Here are some fundamental steps for clearing the clutter and detailing your home. Before you get started, consult with your agent about prioritizing what you need to do and identifying any problem areas to address. 1. Empty the closets and leave only your “vacation- plus” wardrobe In most homes, whether for sale or not, the […]
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Cleaning Up Your Home

Now that your home has been cleared, it now needs to be clean. This is not to say that your home isn’t “clean” right now. Most lived-in homes are “clean.” But if you want buyers to see yours as a “model home,” it needs to be as immaculate as a new car out of the […]
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Staging Your Home

Detailing your home is just the first step in creating a great first impression. The next step is to “stage” your home to generate warmth, ambiance, and to simulate the imagination of your buyers. You might be familiar with the concept of “staging,” since any number of cable television real estate shows have highlighted the […]
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Ten Things You Can Do to Help Get Your Home Sold

Having a home on the market isn’t a full-time job, bit it can seem like one. If you want to get your home sold as quickly as possible, and for the best price possible, there are some things that you, and only you, can do. Having a home on the market can be a stressful […]
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How to Prepare Your Home For Showings

The key to getting your home sold quickly and for the best price is making it available for showings whenever buyers want to see it. It’s one of the most annoying parts about having your home for sale, but it’s important to accommodate buyer schedules. You never know whether the person coming to see it […]
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How to Watch the Market

Once you’re on the market, you’re going to be interested in the market. You’ll be reading and watching everything in sight. But information about the national market can be misleading, so you want to make sure you focus your attention on your local markets and on interest rates. Few people are as interested in the […]
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From Contract to Closing – Sellers Perspective

Once you have an accepted offer, your home selling experience will change dramatically from the marketing stage to the transactional stage. Now, you’re no longer concerned with keeping the home in showing condition or staying on top of the market, you’re only focused on getting into contract and ultimately to closing. The hardest part is over, […]
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Planning Ahead: How to Avoid Delays in Your Transaction

Now that you are starting to field offers, you can see the light at the end of the tunnel. Offers become agreements, agreements become contracts, and contracts become closings. Most transactions go from offer-and-acceptance through to closing smoothly: 1. The parties reach an accepted offer. 2. The buyer completes a home inspection, and has no major […]
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Ten Things You Should Know About Negotiating Offers

The moment you start receiving offers will change the dynamic of your home selling process. No longer will you be forecasting buyer response to your listing, you’ll actually know how buyers are responding. Whether the offer is for full-price, near-price, or a lowball fishing expedition, you should plan ahead with your agent about your negotiating strategies. […]
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Common Inspection Issues

The home inspection takes place after you have an accepted offer, but before you sign contracts. Most likely, the inspection will turn up some issues, since inspections always do. If the inspection turns up serious issues, we recommend you have your attorney resolve any problems in the contract of sale. After you have an accepted […]
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Your Real Estate Contract

If you haven’t already hired your real estate attorney, you’ll need to do so once you have an accepted offer. Your attorney will draft your real estate contract, negotiate terms with the buyer attorney, and guide you through to the closing. Now it’s time to hire an attorney and get your contract drafted. In our […]
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Preparing for Your Move

It’s almost over. All the hard work you put in to get your home ready for sale, keep up the property appeal while it was on the market, negotiate your offers, review your contract, and all the rest now finally result in the closing. You’ll move out of the property, the buyer will do a final “walk […]
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Making Your Move: Tips for Having a Great Move

For most of us, moving is an unusual experience that can be stressful and difficult. It doesn’t need to be that way. Planning ahead, getting solid estimates, and engaging with your movers can give you a feeling of control over your move and provide you with a much better experience. For most people, moving is […]
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Understanding the Closing – Sellers Perspective

The real estate closing can be confusing, but mostly it can be boring. The attorneys do all the work, and the buyer has a lot more documents to sign and figure out than you do. But after all the work you did getting the home on the market and living through the marketing process, you […]
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