Better Homes and Gardens Rand Realty’s Joseph Rand Has Book Published

NANUET, NY – Better Homes and Gardens Rand Realty is thrilled to announce that their chief creative officer and managing partner, Joseph Rand, recently published his first book, “Disruptors, Discounters, and Doubters,” making an impassioned appeal for reforming the real estate industry to provide better client experiences.

“I’ve been preaching these ideas for years at conferences and events, and I’m excited to now have the opportunity to share these ideas more broadly,” said Joseph. “I’ve been involved with this business for most of my life, and believe the industry is in danger of disruption if we don’t find ways to provide our clients with a better service experience.”

Joseph has been honored by Inman News as one of the “Real Estate Influencers” for his work in spearheading the concept of C.O.R.E (Client-Oriented Real Estate). In his book, Joseph describes that real estate professionals and beginners can apply this practice to their clients by taking such efforts as modernizing their value proposition and improving the real estate transaction.

“I would like to thank my family, friends, business acquaintances, and everyone else who has helped me get this book out to the public,” said Rand. “This project wouldn’t have been possible were it not for their inspiration, guidance, and patience.”

“Disrupters, Discounters, and Doubters” is available on Amazon and the Kindle.


About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey.

Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.

These companies can be found online at,, and Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.

Posted on January 30, 2018 at 10:30 am
Vincent Abbatecola | Category: Rand Country Blog | Tagged , , , , , ,