NANUET, NY – Better Homes and Gardens Rand Realty is pleased to announce that over 350 of their agents were in attendance at a staging certification class on Wednesday, July 26, 2017, at the Crowne Plaza in Suffern, New York.
“As Certified Home Marketing Specialists, CHMS agents have gained staging and marketing skills to help sellers strategically prepare their property for the market,” said Martha Webb, home-staging pioneer and author of “Dress Your House for Success.” “CHMS agents have proven that application of these skills results in faster sales at higher prices.”
This course brings staging and marketing together to help real estate agents formulate a marketing plan for their sellers. It’s regarded as one of the top courses in the industry because of its comprehensive knowledge that can instantly improve an agent’s business. Approximately 10,000 real estate professionals have achieved this designation.
“The skills learned through this certification apply to selling houses in all markets and all price ranges and will differentiate an agent in today’s market,” said Webb.
In contrast to staging seminars, this course is formatted for agents, rather than individuals who want to become stagers. The class focuses on such topics as the psychology of color and buyer appeal; scripts to handle difficult issues; and low-cost/high-impact staging methods.
“When it comes to selling a house, one of the most important steps a realtor must take is bringing out the best in the home’s appearance,” said Joseph Rand, managing partner of Better Homes and Gardens Rand Realty. “The real estate industry is fortunate to have an individual like Martha who can educate agents on the elements of staging, and I know our agents are eager to use this valuable knowledge with their future clients.”
About Better Homes and Gardens Rand Realty
Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with over 29 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey.
Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.
These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com. Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.
Whether you’re a homeowner looking to sell your home, or a new buyer looking for that place to call home, odds are you have come in contact with your share of real-estate myths. In fact, you may have wished there was a “Myth Busters” type of show that dealt with real estate, to help you separate fact from fiction. While we’re waiting for a show like that to be created, we want to bust some real estate myths based on over 30 years of our experience in the New York and New Jersey real estate industry.
The Late Agent
Movies and television often propagate the myth that real-estate agents tend to be late for meetings, but this is simply not true. No matter what your profession is, there isn’t any excuse to be late for appointments. If something has come up and an agent knows they may be behind schedule, they will contact you right away to give you a heads-up. Being on time is a sign you take your career seriously, and an agent will convey that to their clients. Agents are committed to giving you the best real-estate experience possible, but if you sense anything different, it might be time to find a new agent.
Try to Get as Much as You Can Upfront
When you’re selling a house, you may have heard you should aim to price your home higher than its market value. In short, this will not work. Not only will this deter potential buyers, but this will undoubtedly force you to reduce your price at some point to get it in line with reality. If you price your home to the market at first, you will get an interested buyer much faster, and your house won’t have to spend more time on the market than it has to. There may still be some negotiating involved, but at least you’ll start engaging with potential buyers earlier and more frequently.
Renovate Before Selling
Some say there are two rooms in your home that you should renovate before selling, and they are the kitchen and bathroom. While that may seem like an enticing idea at first, the truth is you don’t know what kind of tastes your potential buyers may have. They may walk into your house and dislike the changes you have made, and they may not want to spend money on big renovations to make the kitchen and bathroom fit their vision. In that case, you have just wasted money on renovations that don’t attract to buyers. If your kitchen and baths work, leave them alone and let the potential buyer have the option to fix it up as they see fit.
Modernized and Luxury Homes Don’t Need to Be Staged
Even if your home is in a nice neighborhood and has an eye-pleasing appearance, that doesn’t mean you can forgo staging it. Staging a home is one of the most important things to do when you place your home on the market. A potential buyer is not just going to look at the exterior; they’ll want to walk through the house and envision themselves in those surroundings. If you don’t stage the house to make it look its best, potential buyers won’t be able to get a proper feel for that environment. Take some time to look around your house to see if there’s anything to clean or improve upon before your agent photographs the house. You want buyers to experience the best your home has to offer.
Just like ghost stories told around a campfire, you shouldn’t believe in real-estate myths. The real-estate industry is complex enough to understand without having these fallacies thrown in. What you should do is talk to your agent when searching for the truth about the current real-estate market. Doing so will keep you knowledgeable during the buying and selling processes and will save you a great deal of annoyance. Consider these myths “busted”!
Last week, we discussed the mistakes you should sidestep when buying a house. This week, we’ll transition to the other end of the spectrum and talk about the mistakes to dodge when selling a house. With this task being as significant as buying a house, you have to make sure to be every bit as diligent when you place your house on the market.
Curb appeal is essential. As soon as a potential buyer drives up to your property, you want them to feel excited about going into your house. But, if you don’t spruce up the exterior, it may turn away the buyer immediately, and you don’t want a buyer skipping your house before they even place a foot in the door. By neglecting to improve your curb appeal, it may send the buyers a message that you don’t upkeep your property on a regular basis, not just on the outside, but also on the inside. You’ve heard that first impressions are everything when it comes to meeting new people, and this notion applies just as strongly when it comes to properly maintaining your house for a buyer.
Never withhold any information from the buyer, such as your house having issues with pest infestations or leaking pipes. You should always make sure your agent is aware of any and all issues so they can disclose that information to the buyer. Place yourself in the shoes of the buyer and think to yourself that you wouldn’t want a seller keeping any important information to themselves if you were trying to purchase a house. If you choose to keep some details to yourself about the house’s faults, you’re setting yourself up for a very rocky negotiation, and even some possible legal troubles. The final buyer is putting a considerable amount of money into your house, and it will be very unfair to them if they are not given all of the necessary information before making an informed decision on your house.
If you have a pet or child, you know they’re prone to creating a mess every so often. However, you want to make sure your house is clean before an open house or a private showing. It’s important the buyers are able to envision themselves living in the house, but if there is a mess that gives the hint of pets or children, it will take the buyers out of their visualization. When you take your children out of the house during an open house or private showing, either take your pet with you, or place it somewhere in the house where it won’t be in the way of the agent and buyer. With these buyers taking the time to visit your house, it’s your responsibility to clean the house so they can see the house appearing at its best.
Speaking of buyers envisioning themselves in your house, this will be easier for them if you de-clutter your house. When you forego getting rid of your house’s clutter, the buyer won’t get a clear idea of the exact space a certain part of your room may have, such as a buyer taking a look at your closet, but not knowing exactly how the space looks because of your clothing taking up too much room. Although you’re still living in the house when it’s being shown, the buyers don’t want to be constantly reminded of that fact as they are looking around at someone else’s house, so remove any clutter that may prevent a buyer’s ability to imagine themselves in the home. De-cluttering will also allow a buyer to move around more freely without the worry of disturbing anything.
As far as pricing is concerned, this is probably the biggest pitfall of the home-selling process. You must realize you and your buyer are going to view the house’s price differently. Seeing as you don’t want to set a price too high in the beginning and turn away buyers, use your agent to help figure out a realistic market price that will attract buyers.
When you’re selling a house, you want to make sure everything goes right because you’re parting with something that has been an important part of your life. I know these mistakes may be worrisome, but if you take your time during the selling process and seek help where you need it, you’ll be fine. Just collaborate with your agent, establish the best course of action, and sell, sell, sell!