Congrats to Better Homes and Gardens Rand Realty Agents Named to HGAR’s 2019 Leadership Team!

Congratulations to the new Hudson Gateway Association of Realtors (HGAR) Leadership team for 2019 – which now includes nine of BHG Rand Realty agents and managers!  In particular, super kudos to Renee Zurlo, Rand Realty General Manager Greater Hudson Valley Region, who was named HGAR President for the fourth consecutive year. Renee also earned the title of HGAR’s “Realtor of the Year” for 2018. We are so excited and proud of this incredible accomplishment.

The HGAR Board of the Directors now includes: Denise Friend, Westchester County Regional Manager; Lydia Hendricks, New City Career Development Manager; Maryann Tercasio, Orange County Associate Broker; Clayton Livingston, Rand Commercial Development Leader; Roberta Bangs, New City Associate Broker; Katheryn DeClerck, Goshen Associate Broker; Robert (Bob) Shandley, Rand Commercial Real Estate Salesperson; and Richard Herska, Nyack Associate Broker.

These nine esteemed Rand Realty colleagues have been dedicated HGAR members for many years, are at the top of their field and have been in real estate for decades, and oversee numerous offices and agents throughout New York and New Jersey.

“The opportunity to serve is an opportunity to help mold the direction of the association for its members and an industry we all care about,” said Katheryn DeClerk.   “It is an honor and a pleasure to serve and I’ve always taken the stance with every decision I make that I could look into any member’s eyes and be proud of that decision.” Katheryn has been a licensed agent for 20 years. She had been a member of the Orange County Association of Realtors since 2007, and when the association merged to become HGAR, she was named HGAR’s president-elect, and then president in 2013.  In addition, Katheryn is an HGAR instructor and has participated on numerous committees, including the finance committee and education council.  She has also served on the Board of Directors for the New York State Association of Realtors as Regional Vice President. In 2013, Katheryn was appointed by the National Association of Realtors as a Federal Political Coordinator for the 18th District where she still serves as a liaison between realtors and Sean Patrick Maloney.

Says Bob Shandley, who has been named to the HGAR Board of Directors for the second year, “Being a Director of HGAR, I have the ability to communicate on behalf of my colleagues in the real estate industry and can serve as a voice for them — discussing issues that we all feel strongly about and working to make the real estate industry run as smoothly as possible.  I am also able to better inform both agents and clients of what is going on in the industry and what to expect going forward.” Bob has been a success in the real estate industry for 15 years. Five years ago, he started to get involved in various real estate organizations, including the Women’s Counsel of Realtors where he served as a communications director.

The 2019 HGAR and Hudson Gateway Multiple Listing Service (HGMLS) Board of Directors were installed into their leadership positions at the Installation Gala at Falkirk Estate and Country Club in Central Valley, New York.

Posted on February 8, 2019 at 12:57 pm
Nina Agro | Category: In the News, Rand Country Blog | Tagged ,

Top Westchester Realtor Named Opcity Agent of the Month

Better Homes and Gardens Rand Realty’s Tracey May, of the White Plains office located at 222 Bloomingdale Road, was named “Opcity Agent of the Month” for December. Tracy has been in the real estate industry for close to two decades and is known as a seasoned real estate professional throughout Westchester and New York City.

Opcity is a real estate referral company aiming to turn online inquiries into transactions. The company features an “Agent of the Month” awards program that highlights an agent each month who “stands out from the rest.” Opcity’s program description states that “out of the 40,000 agents who receive leads from Opcity, a few stand out from the rest based on their responsiveness to claim referrals, continued follow up, and dedication to helping their clients buy and sell homes.”

Tracey says that she is “grateful” for the honor she received from Opcity and that she takes advantage of every Opcity referral opportunity. “I’m constantly looking for new clients and opportunities, and I never put all my eggs in one basket.”

She added. “I pride myself on being just a call away when the time arises for an experienced real estate broker.”

Says Jose Maymi, Better Homes and Gardens Rand Realty White Plains office manager: “Tracey truly deserves this award! Our clients really appreciate Tracey’s go-get-it attitude. She jumps at all opportunities that come her way and is always prompt and professional.”

To learn more about Better Homes and Gardens Real Estate Rand Realty, visit their website and Facebook page, and make sure to “Like” their page. You can also follow them on TwitterPinterest, and Instagram.

Posted on January 16, 2019 at 11:40 am
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , , , ,

Real Estate Veteran Lydia Hendricks Named Career Development Manager at Better Homes and Gardens Rand Realty New City

Better Homes and Gardens Rand Realty announced that Lydia Hendricks, a seasoned real estate manager, has joined its New City office as the Career Development Manager.

Lydia, a licensed Real Estate Associate Broker for 17 years, “happily made the move to Better Homes and Gardens Rand Realty” last month.

“My decision to move to Better Homes and Gardens Rand Realty is one of the greatest career moves I have ever made. I look forward to assisting the agents in the New City office with their career direction so that they can achieve the greatest level of growth and success possible,” she said.

“Its focus on career development is what sets Better Homes and Gardens Rand Realty apart from other real estate firms. They really care about the success of their agents,” Lydia added.

According to JP Endres, manager of the Better Homes and Gardens Rand Realty New City, office: “Lydia’s experience and success in the industry will have an important impact on our agents and give them added support and every possible advantage in all areas of their business.”

She continues, “I have never been so excited for our future. Lydia completes our management dream team, she is the perfect fit for our office culture and our continued growth plan. Our office offers the best talent in the industry, working together as a team for the benefit of our agents and our clients.”

Prior to her new position, Lydia has been managing real estate offices and coaching agents. “I understand all levels and areas of the real estate industry,” she said. “I started as an agent, then I worked in recruiting and training, and now managing. I know what it takes to be successful in real estate and I look forward to passing this knowledge on to my new colleagues.”

Posted on January 4, 2019 at 11:32 am
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , ,

Better Homes and Gardens Rand Realty Announces Growth in Central Valley Office – Julie Piazza Joins Leadership Team

Better Homes and Gardens Rand Realty has announced the promotion of Julie Piazza to Branch Manager of the Central Valley Better Homes and Gardens Rand Realty office — the company’s top producing office in Orange County.

Prior to her new position, Julie was the Business Development Manager for all five of the Better Homes and Gardens Rand Realty offices in Orange County, where she was responsible for recruiting, training and coaching agents. She began her career in real estate in 2004 and joined Better Homes and Gardens Rand Realty in October 2010, where she quickly rose to become one of the company’s top producing agents.

“Julie has been a tremendous asset to our Central Valley office, as well as to our entire Orange County region,” said Renee Zurlo, Regional Manager for Better Homes and Gardens Rand Realty Orange County. “Her vast sales experience combined with her knowledge of our systems, technology and coaching techniques has helped our new and experienced agents thrive, meet their goals and quickly build successful businesses.”

Renee adds, “Julie has a strong team of hard working and extremely successful sales associates, who continually support and encourage each other to stay on top. I am confident that our Central Valley office will experience continued growth and success.”

Julie joins Renee Zurlo as the leadership team in Central Valley, with over 80 agents.

Says Julie Piazza: “I am looking forward to continued growth for the office as a whole and individually, and will work very hard to ensure that everyone feels supported and reaches their goals.”

Posted on December 27, 2018 at 4:25 pm
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , , , , ,

Congratulations! Renee Zurlo: Realtor of The Year and Richard Herska: “Up and Coming” Award

Congratulations to Renee Zurlo, Orange County Regional Manager, named “Realtor of the Year” by the Hudson Gateway Association of Realtors (HGAR) – and to Richard Herska, Real Estate Salesperson, Nyack office, who received HGAR’s “Up and Coming Award,” selected out of a pool of 15,000 other local realtors. Renee and Rich were honored in front of a crowd of 1,500 members and affiliates who were in attendance for the 102nd Annual Meeting and Member’s Day of The Hudson Gateway Association of Realtors (HGAR). The event took place at the Doubletree Hotel in Tarrytown on Monday, October 29.

Renee has been a REALTOR® for over 24 years and has been with Better Homes and Gardens Rand Realty for nine years. She has served as president of the Hudson Gateway Multiple Listing Service since 2016 and will continue to serve as president into 2019, when a newly formed MLS—a merger between the Multiple Listing Service of Long Island, Inc. (MLSLI) and Hudson Gateway Multiple Listing Service, is fully operational.

On receiving the honor of the HGAR Realtor of Year award, Renee said: “This award represents my many years of involvement in the real estate industry, building relationships and being able to give back to an industry that has given me so much. Throughout my career I have turned to many people for guidance, and I share this honor with them,” she added.

“Renee has truly earned the title of Realtor of Year with her exceptional talent, experience, skill and results,” said Matt Rand.

Says Marsha Rand, president of Better Homes and Gardens Rand Realty, “Renee has been a huge asset to the Better Homes and Gardens Rand Realty team. She is a real team player and loves to share her knowledge with others. There is no one more deserving of this award.”

Rich has been a REALTOR® with Better Homes and Gardens Rand Realty for three years and is also an active member of the HGAR Board of Directors. He says that combining his two passions – interior design and real estate – has been “a perfect fit” and has helped to propel his career forward at Better Homes and Garden Rand Realty.

“I am both honored and humbled to receive this award,” he said. “This confirms that hard work, dedication and patience yields positive acknowledgment. I look forward to a long future in real estate and with the Rand Realty family.”

“Rich has accomplished so much at Rand Realty in the past few years,” said Marsha Rand. “His eye for design is impeccable, and he gives his all to every client. He is on his way to the top!”

According to Matt Rand, “Richard’s Up and Coming Award is well deserved. He is one of our rising stars and we so appreciate the interior design expertise he brings to our clients.”

“We are extremely proud of both award winners!”

To learn more about Better Homes and Gardens Real Estate Rand Realty, visit their website and Facebook page, and make sure to “Like” their page. You can also follow them on TwitterPinterest, and Instagram.

Posted on December 14, 2018 at 3:22 pm
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , , , , , , ,

Better Homes and Gardens Rand Realty Welcomes Sharon Burke to its Pearl River, NY and Closter, NJ Offices

Better Homes and Gardens Rand Realty announced that Sharon Burke, a top producer in Rockland County, NY and Northern NJ, has joined its Pearl River and Closter, NJ offices.

Sharon, who has risen to achieve great successes in the last three years since transitioning from her work as a Senior Analyst of Performance Assurance & Compliance at Verizon Wireless, is known for helping both buyers and sellers reach their goals. In her previous position at Verizon Wireless, she identified and addressed risks in the Customer Care, Retail & Enterprise Channels. She has also held executive positions at NYNEX Mobile as Manager of Customer Acquisition Advertising, and at Jordan, McGrath, Case & Taylor Advertising as a Management Supervisor.

Sharon says that taking the time to get to know each client has been the key to her success. “Knowing that each transaction is different and requires its own understanding and approach, is what makes this job so interesting and exciting. I thrive on understanding first and then determining the best way to move forward,” she said.

 “We’re so happy to have Sharon join our team. She brings with her a great deal of knowledge from the corporate world, which has helped to propel her to success in negotiating and securing deals,” said Sharon Tucker, Pearl River Branch Manager.
To learn more about Better Homes and Gardens Real Estate Rand Realty, visit their website and Facebook page, and make sure to “Like” their page. You can also follow them on TwitterPinterest, and Instagram.
Posted on December 5, 2018 at 10:33 am
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , , , , , , , ,

NYC Agent Turns One Opcity Introduction into Three Closed Transactions!

Being a real estate agent in New York is tough. There’s a lot of competition, and everyone is doing their own thing.

However, for Tracey May, that’s all she knows. Originally from Massachusetts, Tracey had always loved NYC, so that’s where she decided to get her real estate license. She moved to the city as soon as she finished school and currently works with Better Homes and Gardens Real Estate Rand Realty.

Tracey has learned a thing or two about the real estate market in NYC over the past 18 years.

It’s a sellers market right now, and Tracey used that to her client’s advantage when she sold her home at a $50k premium over the desired listing price, and then helped her client settle into a new condo in the Bronx.

In October 2018, Tracey claimed what she thought was a buyer-only referral from Opcity. However, during their first conversation, Tracey learned that her client wished to sell her current home first. Two referrals in one!

Tracey didn’t take this opportunity for granted. She met with her new client as quickly as possible to continue building rapport and learn more about what she was looking for. Tracey’s efforts to meet with the client as soon as possible and preparation led the client to choose Tracey over other agents and sign a listing agreement.

She learned that her client had previously listed her home for $439,000 five years ago, but that listing had expired. This time her client’s goal was to sell at $450,000, but Tracey was confident she could get more than that.

“I was already working with a buyer. I brought that buyer into her house before it was even on the market. The buyer I brought in was willing to purchase the home at $450K, however, the buyer backed out. I asked the client to let me list the property on the market. From the beginning, I felt like we would get multiple offers. And that’s what happened. I listed the place for $480K and ended up getting $490K through a bit of a bidding war.”

Fifty thousand dollars over the original listing price! Needless to say, her client was very satisfied. The icing on the cake…

Tracey hosted an open house and ended up finding the buyer who ultimately purchased the house there, so she got the buyer side and the seller side for that transaction as well!

And of course, a realtor’s work is never done.

“I finished selling this home for my client, and after we sold her home we started the hunt for a new condo for her. I originally recommended that she wait until after she sold her home to put an offer in on a new one. There are so many offers going on right now, and being a cash buyer really put us in a nice competitive position. I told her that she wouldn’t need a bank, or an appraisal, you would just take the funds and go right in and purchase in all cash. She beat out some other offers and competition and found a perfect place.”

From one Opcity introduction, Tracey closed three transactions.

“These were quick closes. My phone dinged from Opcity. I clicked “accept” on the lead alert, and got the call from the Opcity rep who introduced me to my client. I met with her right away, and as soon as I met her in person she felt confident enough in me to use me as her listing agent. I  listed and got the job done for her with a quick turnaround.”

“The client gave me a 5-star review, so I believe I will work with them again in the future!”

Opcity has impacted my business in a very positive way. I’ve got so many different buyers that I’m working with at all times. I make the calls, connect with my new clients, and take it from there.

I’m hands on. I take every lead that comes through Opcity. They’re all good. I love that buyers are ready and that some of them even come through preapproved from Opcity. Everything is very straight; very cut and dry.

Opcity referrals resulting from online leads come in all different varieties, including price points that may seem low for the client’s desired market. Tracey’s story illustrates how the value of one introduction can far outweigh the price point displayed on the referral alert, and by meeting a client in-person as soon as possible can turn into a lot of business.

In 90% of the closes that happen through Opcity introductions, the agent met with the client face to face within 12 days of the introduction.

Not only does Tracey accept Opcity leads, but she also knocks on doors, sends out mailing, makes phone calls and goes door to door. If she notices a house go up on the market, she’ll give the neighbors a call letting them know and asks if they would like a a free market evaluation done on their home.

People often think, “Oh, my neighbor was able to sell. I wonder what my place is worth.”

Even if they’re not ready to sell now, Tracey makes sure they know that she’s available when they are ready.

To learn more about Better Homes and Gardens Real Estate Rand Realty, visit their website and Facebook page, and make sure to “Like” their page. You can also follow them on TwitterPinterest, and Instagram.

Posted on November 21, 2018 at 1:09 pm
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , ,

Exit Realty Search Joins Better Homes and Gardens Rand Realty

NANUET, NY – Better Homes and Gardens Rand Realty is proud to announce that Exit Realty Search, located in the Bronx, New York, has merged with their company.

“Throughout my time in this industry, I can’t think of a better opportunity than the one that I’ve had in leading my wonderful team,” said Benny Diasparra, broker/owner of Exit Realty Search.  “Our team has loved serving the Bronx real estate community and surrounding areas and will continue to provide the same excellent service.”

Prior to joining Rand Realty, Exit Realty Search serviced all areas of Westchester, Long Island, the Bronx, and Queens.  Their expertise lies in helping buyers, sellers, and investors with all forms of transactions, including residential leases, commercial transactions, short sales, and foreclosures.  In the merger with Rand Realty, Diasparra brings a team of over 60 agents.

“This is a momentous occasion, not only for our Westchester offices, but for our company as a whole,” said Denise Friend, Rand Realty’s regional manager of Westchester County and the Bronx.  “We couldn’t be happier to have Ben and his team join us as we continue to tackle these thriving markets.”

“Exit Realty Search is the largest and most-respected real estate brokerage in the Bronx,” said Matthew Rand, CEO of Rand Realty.  “With more than 60 agents, this is one of the biggest offices with which we’ve merged.  Our Bronx office will be moving into their space, which will now make us the top office in this region.”

 

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey. 

Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance. 

These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com.  Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook, Twitter, Pinterest, and Instagram.

Posted on June 22, 2018 at 11:12 am
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , , ,

AXRE, Corp. Joins Better Homes and Gardens Rand Realty

NANUET, NY – In what continues to be Better Homes and Gardens Rand Realty’s further expansion throughout Westchester County, New York, they’re excited to announce that AXRE, Corp. of White Plains has merged with their company.

“My team and I have been working in this market for almost two years, and we’re thankful to have the opportunity to join Rand Realty, who’ve made a strong impression in Westchester,” said Nikolas Stanovic, president and principle broker of AXRE, Corp.  “Our team is passionate about this industry, and we’re thrilled to be taking this next big step in our profession.”

Stanovic has been involved with real estate since 2007, finding success in managing residential and commercial properties throughout New York and Connecticut, and he continues to do so today.  He holds a broker’s license. 

Stanovic opened AXRE, Corp. in July 2016.  Their brokerage served New York City, Westchester County, Putnam County, and from Greenwich to New Haven in Connecticut.  For the transition to Rand Realty, Stanovic brings his team of eight dedicated salespeople, who will be working out of Rand Realty’s branch in White Plains, while Nik will be working as the new manager at Rand’s branch in the Bronx.

“Nikolas and his agents have a strong ambition that makes them tailor-made for our company,” said Denise Friend, Rand Realty’s regional manager for Westchester County.  “It’s impossible for their achievements to go unnoticed, and their experience guarantees that they’ll bring us some of our highest successes to date.”

“AX Real Estate is a young, ambitious team that began with rentals and has grown into a respected boutique firm,” said Matthew Rand, CEO of Rand Realty.  “Not only are we proud to have these agents join our company, but we’re also excited to have Nikolas as our new Bronx manager.”

 

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey. 

Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance. 

These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com.  Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook, Twitter, Pinterest, and Instagram.

Posted on June 21, 2018 at 3:50 pm
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , , , , , , , , ,

Better Homes and Gardens Rand Realty Launches RandConnect

NANUET, NY – Better Homes and Gardens Rand Realty has announced a new mobile app called RandConnect, which is designed to keep lines of communication open between all of their agents, managers, and employees.

Created in partnership with Konverse, an enterprise-communication app developer, the app helps the Rand team share information throughout the company, right from their mobile devices. 

“Agents need to stay connected with one another, whether they’re in the office or on-the-go,” said Matthew Rand, CEO of Rand Realty.  “By using RandConnect, all of our agents and employees will have a more-efficient way of staying on top of what’s occurring within their brokerage.”

The app is being released with tools that will help share details about the newest listings that hit the market; local, regional, and company events; and training materials.  More functionality will be released by the Rand Management team on a regular basis.

“We’re always striving to give our people effective ways to communicate with each other and their customers,” said Joseph Rand, Chief Creative Officer of Rand Realty.  “This app ensures that our best internal practices are being shared and that important company information is at everyone’s fingertips.”

RandConnect is now available to all Rand Realty agents and employees through Apple’s App Store, the Google Play Store, and on the web via browser.

 

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with over 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey. 

Better Homes and Gardens Rand Realty has more than 900 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance. 

These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com.  Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.

Posted on June 15, 2018 at 4:15 pm
Vincent Abbatecola | Category: In the News, Rand Country Blog | Tagged , , , ,