The Rand NewsReal

Joe Rand, our Editor-in-Chief and lead contributor is the Chief Creative Officer at Better Homes and Gardens Rand Realty.

He is the founder of the “Client-Oriented Real Estate” (“CORE”) school of real estate education, based on the idea that real estate agents should build their business by learning how to be great at the job of helping clients buy and sell homes.

He has been a featured speaker and moderator at Real Estate Connect, the RIS Media CEO Conference, the Women’s Council of REALTORS Annual Conference, and many other industry events.

He is a regular contributor to Inman Media, writing about industry issues mostly relating to agent education and client service.

He is a graduate of Georgetown University, Georgetown Law Center, Stanford Law School, and a former law professor at Brooklyn Law School and Fordham Law School.

He lives in Nyack, New York with his wife and two children.

Rand Realty Celebrates 2019 Accomplishments

Better Homes and Gardens Real Estate | Rand Realty honors its top agents and celebrates the company’s record-breaking achievements in 2019 with over 250 agents receiving sales awards for their accomplishments. Marsha Rand, Rand Realty’s Founder, released a video announcing the top producers in each region and several other special awards.   In Westchester, Excellence […]
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Preparing for Your Move

It’s almost over. All the hard work you put in to get your home ready for sale, keep up the property appeal while it was on the market, negotiate your offers, review your contract, and all the rest now finally result in the closing. You’ll move out of the property, the buyer will do a final “walk […]
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Ten Things You Should Know About Negotiating Offers

The moment you start receiving offers will change the dynamic of your home selling process. No longer will you be forecasting buyer response to your listing, you’ll actually know how buyers are responding. Whether the offer is for full-price, near-price, or a lowball fishing expedition, you should plan ahead with your agent about your negotiating strategies. […]
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How to Watch the Market

Once you’re on the market, you’re going to be interested in the market. You’ll be reading and watching everything in sight. But information about the national market can be misleading, so you want to make sure you focus your attention on your local markets and on interest rates. Few people are as interested in the […]
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Staging Your Home

Detailing your home is just the first step in creating a great first impression. The next step is to “stage” your home to generate warmth, ambiance, and to simulate the imagination of your buyers. You might be familiar with the concept of “staging,” since any number of cable television real estate shows have highlighted the […]
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How to “Detail” Your Listing

Last year, almost two-thirds of the sellers who listed a home for sale failed to find a buyer. One reason is that their homes did not “show well” to potential purchasers because sellers did not commit to making their home visually appealing. If you want to stand out in a crowded marketplace, you need to […]
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Client-Oriented Real Estate (CORE)

Everyone promises good service. But what systems and tools do they have to ensure delivery on that promise? A great service experience requires more than just empty promises. You need a plan. At Rand Realty, we have a plan. For more than two years, we have made a commitment to creating systems, tools, and procedures to […]
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Property Marketing Solutions

New challenges require new solutions. In a more competitive and complex marketplace, with more homes on the market than ever before, the old ways are not enough. That’s why we have put an innovative stamp on traditional marketing to help you stand out and reach today’s more sophisticated and demanding buyers. Our “new solutions” marketing […]
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Pricing Your Home to Sell

Our goal at Rand Realty is to help you sell your home for he best price possible. We are going to do everything we can to maximize the value of your home, utilizing comprehensive and rigorous marketing campaigns, our industry knowledge on how to enhance the “appeal” of your home, and our professional negotiating skills. […]
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Older Posts

Third Quarter 2019: Real Estate Market Report – Putnam County, New York

  The Putnam housing market surged in the third quarter, with sales rising and prices generally appreciating. Single‑family sales were up over 9% compared to last year’s third quarter, with the 326 recorded closings marking the highest quarterly total in over three years. Pricing for the quarter was a little more mixed, with the median price rising almost 4% but the average price down a tick. Indeed, pricing for the rolling year showed the same divergence, with the median up […]

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Third Quarter 2019: Real Estate Market Report – Orange County, New York

  The Orange County housing market cruised through the third quarter of 2019, with moderate increases in both sales and prices. Single-family home sales rose by almost 3% compared to last year’s third quarter, making up for a more sluggish second-quarter. Pricing was mixed, with the median price up almost 5% but the average down a tick. Why the discrepancy between the average and the median? We believe that the 2018 Tax Reform cap on state and local tax deductions […]

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Better Homes and Gardens Rand Realty Hires Alvis Smith To Lead Growing Team of Agents in their Bronx Office

  Nanuet, NY, September 18, 2019 – Better Homes and Gardens Rand Realty today strengthened its leadership and management team with the addition of Alvis “Al” Smith. He will lead Rand’s rapidly growing Bronx office of more than 55 experienced real estate agents. In addition to bringing 18 years of real estate experience to the Better Homes and Gardens Rand Realty, Al Smith brings a broad spectrum of real estate experience and management to the table. As an agent, investor […]

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Better Homes and Gardens Rand Realty’s Celina Rofer Voted Best Real Estate Agent

Better Homes and Gardens Rand Realty’s Celina Rofer Voted Best Real Estate Agent The Times Herald Record Readers’ Choice Best of the Best 2019 Winner — Celina Rofer, Associate Broker, Better Homes and Gardens Rand Realty    Central Valley, NY – Celina Rofer, Associate Broker, Better Homes and Gardens Rand Realty, Central Valley has been named among the “Best of the Best” in The Times Herald Record Readers’ Choice Awards. With 14 years of Real Estate experience, 10 of which have been […]

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Better Homes and Gardens Rand Realty is Orange County’s Best Real Estate Company

Better Homes and Gardens Rand Realty is Orange County’s Best Real Estate Company for the 5th Consecutive Year The Times Herald Record Readers’ Choice Best of the Best 2019 Winner — Better Homes and Gardens Rand Realty Central Valley, NY – Better Homes and Gardens Rand Realty has been named “Best Real Estate Company,” standing among the “Best of the Best” in  The Times Herald Record Readers’ Choice Awards. This is the fifth consecutive win for the brokerage. As a […]

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Second Quarter 2019: Real Estate Market Report – Orange County, New York

  Demand in the Orange County housing market continued to grow in the second quarter of 2019, even while a lack of inventory stifled sales growth. Single-family home sales fell sharply compared to the second quarter of 2019, dropping almost 11%, but we believe that has more to do with a shortage of supply rather than a lack of demand. Why? Because quarterly single-family home prices were way up across the board, rising almost 3% on average, 6% at the median and 8% in the price-per-square-foot. And […]

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Second Quarter 2019: Real Estate Market Report – Putnam County, New York

  The Putnam housing market cruised through the second quarter of 2019, with sales up and prices basically flat. Compared to the rest of the region, Putnam was a bit of an outlier, with single-family home sales rising 7% for the quarter and almost 1% for the rolling year – the only county in the region with rising sales. Single-family pricing was a little more mixed: flat on average, up almost 4% at the median, and down 1% in the price-per-square-foot. For the rolling year, though, prices have been […]

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Second Quarter 2019: Real Estate Market Report – Dutchess County, New York

  The Dutchess housing market was a “Tale of Two Markets” in the second quarter of 2019, with single-family home sales softening a bit even while condo sales surged. After a sizzling start to the year, the single-family market cooled, with sales and prices both falling. But the lower-priced condo market was up, with sales rising over 6% and prices up about 3% on average and 4% at the median. Essentially, both markets should be doing well with these kinds of strong housing fundamentals – rates are […]

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Second Quarter 2019: Real Estate Market Report – New York Overview

  The housing market in Westchester and the Hudson Valley continued to be a “tale of two markets” in the second quarter of 2019, with more expensive single‑family home sales and prices continuing to struggle while lower‑priced condo markets soared. We attribute this divergence to the 2018 Tax Reform cap on state and local tax deductions, which is suppressing what should be a strong, growing seller’s market. Single‑family home sales and prices were down across the board. Regional sales compared […]

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Second Quarter 2019: Real Estate Market Report – Rockland County, New York

  The Rockland housing market was a “Tale of Two Markets” in the second quarter of 2019, with single-family home sales struggling and condo sales soaring. After a surge to start the year, the single-family market softened, with sales and prices both falling. But the lower-priced condo market surged, with quarterly prices spiking over 16% on average and at the median. Essentially, both markets should be booming in response to the strong housing fundamentals – rates are low, inventory is low, prices are relatively low, and the […]

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