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The Rand Distinctive Collection

Our luxury offering, Distinctive Collection by Better Homes and Gardens® Rand Realty, offers the service and market experience you’d expect from a brand whose legacy was built upon a passion for the home. 


With our market knowledge and luxury real estate know-how, we are able to ensure that your property stands out in the market. And with a full suite of marketing programs and tools, our agents are able to custom-tailor a buying or selling strategy to meet your individual goals. 


Together with our unique connection to a network of buyers who are interested in high-quality properties such as yours, it’s easy to see how Distinctive Collection is the clear choice for your needs. 

3D Virtual Tours and Floorplans

A centerpiece of our unique Distinctive Collection marketing plani is our 3D virtual tour and floorplan.  We invested in this technology to ensure that every Distinctive Collection listing was presented in a waythat would instantly capture buyers attention and imaginations.

A Distinctive Selling Experience

Better Homes and Gardens® Rand Realty, provides an unsurpassed service experience to our Distinctive Collection clients throughout their home-selling process.  

 

From our innovative property portfolios to our industry-leading online marketing program, you get the best of both worlds: a family-run boutique committed to our local markets, and a nationally recognized firm with an industry-wide reputation for excellence.

 

Below are all the stages you'll experience as a Distinctive Collection Seller...

Preparation and Planning

Your Distinctive Collection experience begins with your initial consultation, where your agent will map out your pricing and marketing strategies, and address any questions you have about the selling process.

 

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Pricing

Develop your customized and competitive pricing strategy.

Staging

Expertly stage your home to enhance its buyer appeal.

Photography

Highlight your home's best features with professional photography.

Floorplans

Create interactive 3D floorplans that convey your home's layout and flow.

Collateral

Prepare exclusive Distinctive Collection Marketin Materials for display in your home.

Portfolio

Craft hardbound coffee-table books for display in our office and your home.

Marketing Launch

Our Distinctive Collection marketing program builds on the familiar foundation of the Better Homes and Gardens iconic brand to reach high-net-worth buyers through multiple media channels and a full suite of engaging print marketing materials.

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Marketing Surge

Immediate surge of marketing through our internal notification system "hip-pocket" and an industry exclusive broker open house.

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Our website generates 13 million page views and more than 50,000 buyer inquiries each year.

Online Channels

All our Distinctive Collection properties are featured and enhanced on the major online real estate channels including Realtor.com and Zillow.

Media Channels

Featured listings on major media channels reaching high-net-worth buyers, like the Wall Street Journal, New York Times and the Robb Report websites.

Pinpoint Marketing

Our exclusive Pinpoint database allows us to target high-net-worth buyers by demographic, not just by location.

Wall Street Journal

Seasonal Distinctive Collection magazines inserted into Wall Street Journal newspapers for targeted subscribers.

Local Newsprint

Regular advertising in local town and village newspapers.

Weekly Updates

Throughout the marketing process, you'll receive weekly emailed updates on market activity.

Transaction Management

Your Distinctive Collection experience does not end when you sign contracts, because we have cutting edge tools designed to help you through the entire transaction, right to your closing.

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Digital Signatures

Sign deal documents at your convenience anyplace or anytime right on your computer or tablet.

Online Management

Manage digital versions of all your deal documentation on our secure online platform.

Collaboration

Share documentation with your attorney, agent, and anyone else involved in your deal.

Communication

Communicate with all parties to your transaction directly through our digital platform.

Management

Coordinate and facilitate the transactional and closing process to ensure an outstanding experience.

Weekly Updates

Throughout the marketing process, you'll receive weekly emailed updates on market activity.