Homes of Distinction

Our luxury offering, Homes of Distinction, offers the service and market experience you’d expect from a brand whose legacy was built upon a passion for the home. 


With our market knowledge and luxury real estate know-how, we are able to ensure that your property stands out in the market. And with a full suite of marketing programs and tools, our agents are able to custom-tailor a buying or selling strategy to meet your individual goals. 


Together with our unique connection to a network of buyers who are interested in high-quality properties such as yours, it’s easy to see how our Homes of Distinction Program is the clear choice for your needs. 

A Distinctive Selling Experience

Howard Hanna | Rand Realty, provides an unsurpassed service experience to our Homes of Distinction Collection clients throughout their home-selling process.  


From our innovative property portfolios to our industry-leading online marketing program, you get the best of both worlds: a family-run boutique committed to our local markets, and a nationally recognized firm with an industry-wide reputation for excellence.


Below are all the stages you'll experience as a Distinctive Homes Seller...

Preparation and Planning

Your Homes of Distinctive experience begins with your initial consultation, where your agent will map out your pricing and marketing strategies, and address any questions you have about the selling process.



Develop your customized and competitive pricing strategy.


Expertly stage your home to enhance its buyer appeal.


Highlight your home's best features with professional photography.


Create interactive 3D floorplans that convey your home's layout and flow.


Prepare exclusive Homes of Distinction Marketing Materials for display in your home.


Craft hardbound coffee-table books for display in our office and your home.

Marketing Launch

Our Homes of Distinction marketing program is built on the largest network of Luxury Homes in the world, International Luxury Portfolio. This iconic brand reaches high-net-worth buyers through multiple media channels and a full suite of engaging print marketing materials.

Marketing Surge

Immediate surge of marketing through our internal notification system "hip-pocket" and an industry exclusive broker open house.

Our Websites

RandRealty.com and HowardHanna.com generate 13 million page views and more than 50,000 buyer inquiries each year.

Online Channels

All our Homes of Distinction properties are featured on the Leading Real Estate Companies of the World and Luxury Portfolio International websites. Top destinations for luxury buyers.

Local Newsprint

Regular advertising in local town and village newspapers.

Direct Mail

Our direct mail database allows us to target high-net-worth buyers by demographic, not just by location.

Digital Magazines

Seasonal Homes of Distinction digital magazines are distributed to our database of high-end buyers.

Media Channels

Featured listings on major media channels reaching high-net-worth buyers, like the Wall Street Journal.

Weekly Updates

Throughout the marketing process, you'll receive weekly emailed updates on market activity.

Transaction Management

Your Homes of Distinction experience does not end when you sign contracts, because we have cutting edge tools designed to help you through the entire transaction, right to your closing.

Digital Signatures

Sign deal documents at your convenience anyplace or anytime right on your computer or tablet.

Online Management

Manage digital versions of all your deal documentation on our secure online platform.


Share documentation with your attorney, agent, and anyone else involved in your deal.


Communicate with all parties to your transaction directly through our digital platform.


Coordinate and facilitate the transactional and closing process to ensure an outstanding experience.

Weekly Updates

Throughout the marketing process, you'll receive weekly emailed updates on market activity.