Hanna Luxury

Our Unique Attention to Detail

Welcome to Hanna Luxury, your premier lifestyle and luxury brand. Our highly specialized agents and award-winning advertising deliver a world-class experience to our clients. From international affiliations to local expertise, Howard Hanna Real Estate Services is the leader in high-end home sales across our markets.


We offer a combination of luxury home expertise and marketing support that stands alone in the industry. Our powerful brand, programs and knowledge guarantee you the finest service available when selling your distinctive home.


We understand the fine details that make a luxury home truly special and distinctive. Beyond our familiarity with luxury homes, our real estate professionals also offer deep knowledge of local neighborhoods, helping to customize your home’s marketing strategy to the right audiences – locally and globally.

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A Distinctive Selling Experience

The Hanna Luxury program provides an unsurpassed service experience to our clients throughout their home-selling process.  


From our innovative property portfolios to our industry-leading online marketing program, you get the best of both worlds: a family-run boutique committed to our local markets, and a nationally recognized firm with an industry-wide reputation for excellence.


Below are all the stages you'll experience as part of the Hanna Luxury Program

Preparation and Planning

Your Hanna Luxury experience begins with your initial consultation, where your agent will map out your pricing and marketing strategies, and address any questions you have about the selling process.



Develop your customized and competitive pricing strategy.


Expertly stage your home to enhance its buyer appeal.


Highlight your home's best features with professional photography.


Create interactive 3D floorplans that convey your home's layout and flow.


Prepare exclusive Homes of Distinction Marketing Materials for display in your home.


Craft hardbound coffee-table books for display in our office and your home.

Marketing Launch

The Hanna Luxury program is built on the largest network of Luxury Homes in the world, International Luxury Portfolio. This iconic brand reaches high-net-worth buyers through multiple media channels and a full suite of engaging print marketing materials.

Marketing Surge

Immediate surge of marketing through our internal notification system "hip-pocket" and an industry exclusive broker open house.

Our Websites

RandRealty.com and HowardHanna.com generate 13 million page views and more than 50,000 buyer inquiries each year.

Digital Magazines

Seasonal Hanna Luxury digital magazines are distributed to our database of high-end buyers.

Local Newsprint

Regular advertising in local town and village newspapers.

Online Channels

All Hanna Luxury properties are featured on the Leading Real Estate Companies of the World and Luxury Portfolio International websites. Top destinations for luxury buyers.

Media Channels

Featured listings on major media channels reaching high-net-worth buyers, like the Barron's, Mansion Global and the Wall Street Journal.

Direct Mail

Our direct mail database allows us to target high-net-worth buyers by demographic, not just by location.

Weekly Updates

Throughout the marketing process, you'll receive weekly emailed updates on market activity.

Transaction Management

Your Hanna Luxury experience does not end when you sign contracts, because we have cutting edge tools designed to help you through the entire transaction, right to your closing.

Digital Signatures

Sign deal documents at your convenience anyplace or anytime right on your computer or tablet.

Online Management

Manage digital versions of all your deal documentation on our secure online platform.


Share documentation with your attorney, agent, and anyone else involved in your deal.


Communicate with all parties to your transaction directly through our digital platform.


Coordinate and facilitate the transactional and closing process to ensure an outstanding experience.

Weekly Updates

Throughout the marketing process, you'll receive weekly emailed updates on market activity.