The Rand NewsReal

Joe Rand, our Editor-in-Chief and lead contributor is the Chief Creative Officer at Better Homes and Gardens Rand Realty.

He is the founder of the “Client-Oriented Real Estate” (“CORE”) school of real estate education, based on the idea that real estate agents should build their business by learning how to be great at the job of helping clients buy and sell homes.

He has been a featured speaker and moderator at Real Estate Connect, the RIS Media CEO Conference, the Women’s Council of REALTORS Annual Conference, and many other industry events.

He is a regular contributor to Inman Media, writing about industry issues mostly relating to agent education and client service.

He is a graduate of Georgetown University, Georgetown Law Center, Stanford Law School, and a former law professor at Brooklyn Law School and Fordham Law School.

He lives in Nyack, New York with his wife and two children.

Rand Realty Celebrates 2019 Accomplishments

Better Homes and Gardens Real Estate | Rand Realty honors its top agents and celebrates the company’s record-breaking achievements in 2019 with over 250 agents receiving sales awards for their accomplishments. Marsha Rand, Rand Realty’s Founder, released a video announcing the top producers in each region and several other special awards.   In Westchester, Excellence […]
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Preparing for Your Move

It’s almost over. All the hard work you put in to get your home ready for sale, keep up the property appeal while it was on the market, negotiate your offers, review your contract, and all the rest now finally result in the closing. You’ll move out of the property, the buyer will do a final “walk […]
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Ten Things You Should Know About Negotiating Offers

The moment you start receiving offers will change the dynamic of your home selling process. No longer will you be forecasting buyer response to your listing, you’ll actually know how buyers are responding. Whether the offer is for full-price, near-price, or a lowball fishing expedition, you should plan ahead with your agent about your negotiating strategies. […]
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How to Watch the Market

Once you’re on the market, you’re going to be interested in the market. You’ll be reading and watching everything in sight. But information about the national market can be misleading, so you want to make sure you focus your attention on your local markets and on interest rates. Few people are as interested in the […]
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Staging Your Home

Detailing your home is just the first step in creating a great first impression. The next step is to “stage” your home to generate warmth, ambiance, and to simulate the imagination of your buyers. You might be familiar with the concept of “staging,” since any number of cable television real estate shows have highlighted the […]
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How to “Detail” Your Listing

Last year, almost two-thirds of the sellers who listed a home for sale failed to find a buyer. One reason is that their homes did not “show well” to potential purchasers because sellers did not commit to making their home visually appealing. If you want to stand out in a crowded marketplace, you need to […]
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Client-Oriented Real Estate (CORE)

Everyone promises good service. But what systems and tools do they have to ensure delivery on that promise? A great service experience requires more than just empty promises. You need a plan. At Rand Realty, we have a plan. For more than two years, we have made a commitment to creating systems, tools, and procedures to […]
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Property Marketing Solutions

New challenges require new solutions. In a more competitive and complex marketplace, with more homes on the market than ever before, the old ways are not enough. That’s why we have put an innovative stamp on traditional marketing to help you stand out and reach today’s more sophisticated and demanding buyers. Our “new solutions” marketing […]
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Pricing Your Home to Sell

Our goal at Rand Realty is to help you sell your home for he best price possible. We are going to do everything we can to maximize the value of your home, utilizing comprehensive and rigorous marketing campaigns, our industry knowledge on how to enhance the “appeal” of your home, and our professional negotiating skills. […]
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Older Posts

Fourth Quarter 2019: Real Estate Market Report – Bronx County, New York

  The Bronx housing market slowed down just a bit in the fourth quarter of 2019,  with sales falling slightly and prices topping out after a robust run-up for most of the year. We believe that, like other high-priced markets throughout the region, the Bronx might be feeling the impact of the 2018 Tax Reform’s Cap on State and Local Taxes (i.e., the “SALT Cap”), particularly in the higher end of the market. Even with the suppressive effects of the […]

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Fourth Quarter 2019: Real Estate Market Report – Northern New Jersey

  The Northern New Jersey housing market finished 2019 with a bit of a flourish, with sales and price increases in most of the county markets. We are still seeing some negative impact from the 2018 Tax Reform cap on state and local tax deductions (i.e., the “SALT Cap”), but outside of Hudson County, most of the suburban markets seem to be pricing in the partial loss of property tax deductibility. Going forward, we believe that strong housing fundamentals will […]

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Fourth Quarter 2019: Real Estate Market Report – Sussex County, New Jersey

  The Sussex County housing market showed continued signs of strength in the fourth quarter of 2019, with sharp increases in both sales and prices. Sales were up almost 3%, which continued a trend from the third quarter and helped moderate the significant sales declines in the early part of the year – sales were down almost 5% for the calendar year, but they were down much more sharply in the first six months. More significantly, we’re starting to see […]

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Fourth Quarter 2019: Real Estate Market Report – Essex County, New Jersey

  The Essex County housing market finished a strong year with a flourish, with increases in both sales and prices. Sales rose almost 2% for the quarter and finished the 2019 calendar year up almost 4%. And these continued increases in sales are finally having a meaningful impact on pricing, which was up for both the quarter and the year: prices were up 6% on average and almost 4% at the median for the quarter, and were up about 1.4% […]

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Fourth Quarter 2019: Real Estate Market Report – Hudson County, New Jersey

  The Hudson County housing market continued to struggle toward the end of 2019, fighting through the impact of the 2018 Tax Reform’s cap on state and local tax deductions (“SALT Cap”). The SALT Cap has had a disproportionate impact on higher-end home buyers, which has slowed down the Manhattan housing market and adjacent high-priced markets like the Hudson County “Gold Coast.”  For the quarter, overall sales fell 8%, finishing the 2019 calendar year down over 5% and down for […]

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Fourth Quarter 2019: Real Estate Market Report – Morris County, New Jersey

  The Morris County housing market saved its 2019 year with a surge of activity in the fourth quarter. Sales were up over 12% from last year’s fourth quarter, which helped Morris finish the year basically flat in transactions – after being down sharply for most of the year. Quarterly prices were up from last year’s fourth quarter as well, rising a tick on average but up over 2% at the median. That helped drive positive price appreciation for the […]

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Fourth Quarter 2019: Real Estate Market Report – Passaic County, New Jersey

  The Passaic County seller’s market continued through the fourth quarter of 2019, finishing the year with a flourish. Prices keep going up, with the average price rising almost 8% for the quarter and over 4% for the rolling year, and the median price up almost 7% for the quarter and 4% for the year. Indeed, Passaic pricing is at its highest levels since the height of the seller’s market in the 2005-06 era. And while relatively low levels of […]

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Fourth Quarter 2019: Real Estate Market Report – Bergen County, New Jersey

  The Bergen County housing market finished the year with a solid increase in activity and modest rise in pricing. Single-family home sales were up over 4% from the fourth quarter of last year and finished the 2019 year up almost 3%. Moreover, single-family pricing was generally up, rising over 3% on average and 1% at the median for the quarter, and finishing the 2019 year up modestly. The condo market was more mixed, with prices down even while sales […]

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Third Quarter 2019: Real Estate Market Report – Bergen County, New Jersey

  The Bergen County housing market cruised through the third quarter of 2019, with increases in both sales and prices. Single‑family home sales were up almost 5%, and are now positive for the rolling year. And prices were up, rising 1.5% on average even though flat at the median. We believe that the market is being hampered by both a lack of viable inventory and the 2018 Tax Reform cap on state and local tax deductions (the “SALT Cap”), which […]

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Third Quarter 2019: Real Estate Market Report – Northern New Jersey

  The Northern New Jersey housing market experienced modest but meaningful price appreciation through the third quarter of 2019, even while sales growth was stifled by a lack of inventory and the impact of the 2018 Tax Reform cap on state and local tax deductions (i.e., the “SALT Cap”). Going forward, we believe that strong housing fundamentals will continue to drive appreciation and eventually more sales through the fourth quarter and into 2020. Regional sales were down just a tick, […]

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