HHRRPress Room March 5, 2025

Howard Hanna Real Estate Services Named Most Innovative Brokerage by LeadingRE for Pioneering the Buy & Borrow Bundle

The Howard Hanna Family of Companies, spanning 13 states in the East and Midwest,  received 20 awards across multiple categories at the 2025 LeadingRE Awards

 PITTSBURGH (March 4, 2025) – Howard Hanna Real Estate Services has been recognized as the Most Innovative Brokerage by Leading Real Estate Companies of the World® (LeadingRE) for its groundbreaking Buy & Borrow Bundle program. This recognition cements Howard Hanna’s position as an industry leader, demonstrating its commitment to innovation, agent success and homebuyer affordability as the real estate industry adapts to new market dynamics.

The Buy & Borrow Bundle was developed as a strategic response to the 2024 NAR settlement. It equips agents with an exclusive tool to secure buyer agency agreements while helping clients reduce out-of-pocket costs. Since its inception, the program has delivered an impressive $2.7 million in homebuyer credit, making homeownership more accessible and strengthening the value agents bring to their clients.

“The Buy & Borrow Bundle is not just a financing solution—it’s a strategic advantage for our agents and buyers in an evolving industry,” said F. Duffy Hanna, president of Howard Hanna Financial Services. “This program is proof that we are committed to helping homebuyers afford their next home while supporting our agents as they adapt to the new commission structure.”

 A Family of Award-Winning Brokerages Across 13 States
The Howard Hanna Family of Companies, spanning 13 states in the East and Midwest, was recognized across multiple categories at the 2025 LeadingRE Awards, held in Las Vegas, Nev. These accolades demonstrate the strength, performance and leadership of Howard Hanna, along with Howard Hanna | Allen Tate, F.C. Tucker, Howard Hanna | Coach Realtors, and Howard Hanna | Rand Realty.

Additional distinguished awards within the Howard Hanna footprint include:

Peak Production Award – Howard Hanna Real Estate Services
Recognizing exceptional sales production and top-tier performance

Pinnacle Award – Howard Hanna Real Estate Services
Honoring the highest revenue-generating outgoing referrals, showcasing the strength of Howard Hanna’s expansive network.

Global Alliance Club – Howard Hanna Real Estate Services, Howard Hanna | Allen Tate and F.C. Tucker
Celebrating outstanding international referral activity and global reach

Million Dollar Club & Global Alliance Club – Howard Hanna Real Estate Services, Howard Hanna | Allen Tate and F.C. Tucker
Celebrates high transaction volume and sales performance

Diamond Award & Crown of Excellence – Howard Hanna | Allen Tate
Honoring overall excellence in real estate operations

Website Representation Award – Howard Hanna | Coach Realtors
Celebrating excellence in digital marketing and online presence

Hall of Fame & Leadership Recognition – Howard Hanna | Allen Tate
Recognizing Pat Riley, DJ Jones and Mark Bardo for their lasting leadership

Chairman’s Award – Howard Hanna | Coach Realtors
Recognizing leadership by Whitney LaCosta and Lawrence Finn

“These awards reinforce that the Howard Hanna Family of Companies is driving real estate forward with innovative programs, exceptional service and a commitment to supporting our agents and clients,” said Howard “Hoby” Hanna IV, CEO, Howard Hanna Real Estate Services. “We take great pride in the success of our agents, leadership teams and partner brokerages as we continue to set new industry standards.” 

Strength in Unity – A Shared Vision for Success
For partner brokerages and network professionals, these awards reinforce the power of collaboration and shared innovation under one of the most recognizable brands in real estate. By leveraging Howard Hanna’s resources, exclusive programs and leadership, our agents are empowered to drive impact, expand their business and provide clients with an award-winning real estate experience.

“Our strength lies in our ability to work together as one,” added Hoby Hanna. “By embracing shared initiatives, leveraging the power of our network and supporting our agents with industry-leading tools, we continue to be the brokerage of choice for agents, sellers and buyers alike.”

A Brokerage That Invests in Agent Success
For real estate professionals, these awards highlight why Howard Hanna remains a top destination for career growth and success. The company’s exclusive programs, full-service real estate model, and nationally recognized brand give agents the tools they need to excel in today’s market.

About Howard Hanna: The Hanna Family of Companies proudly provide real estate, title, insurance and mortgage services to clients across 13 states. As the largest family-owned and -operated real estate brokerage in the United States, this full-service real estate company has more than 500 offices and 15,000 sales associates and staff, including many of the industry’s top-producing real estate, title, mortgage and insurance agents. The Hanna Success System provides Howard Hanna agents with 53% more business than agents at the top 1000 brokerages nationally. For more information, visit www.HowardHanna.com.

Contact: Director of Communications Lindsay Kovach
lindsaykovach@howardhanna.com