Plawker Real Estate Merges With Local Real Estate Leader Howard Hanna Rand Realty

Plawker Real Estate, one of Bergen County’s leading brokers, is excited to announce that it has joined forces with real estate leader Howard Hanna Rand Realty. The Plawker Real Estate office will now operate as Howard Hanna Rand Realty – Plawker Group. Additionally, the Plawker Commercial office will now operate as Rand Commercial – Plawker Group.

“I have so much respect for Terry, Adam, and Barri Plawker, and we are thrilled to welcome them to the Howard Hanna Rand family,” said Matt Rand, CEO of Rand Realty. “Howard Hanna Rand Realty is currently well positioned as a Top 10 Bergen County broker, and we are looking forward to tremendous growth with the addition of the Plawker Group.”

Plawker Real Estate made this decision to further the ability of their agents to provide best in class service, local expertise, global exposure, and innovative technologies. Howard Hanna Rand Realty also prides itself on its one-stop shopping offerings and luxury portfolio marketing systems, which serve homeowners through their entire buying or selling experience. Programs such as the 100% Money Back Guarantee are also exclusively available through Howard Hanna Real Estate Services.

“We have been operating for over forty years in Englewood Cliffs and are looking forward to this exciting next chapter for our company and our family,” said Terry Plawker, founder of Plawker Real Estate. “Our clients will benefit from this new affiliation with the Rand and Hanna families. Their global marketing and technology tools are sure to enhance our unmatched service and local market knowledge.”

Adam Plawker, Managing Director of Plawker Real Estate, added, “I’m looking forward to heading up the North Jersey expansion of Rand Commercial – Plawker Group. I will continue to do what I love, dealing with people, while growing and managing a powerhouse commercial real estate office based in Englewood Cliffs.”

The September partnership of Howard Hanna and Rand Realty has added to the strength of both family-owned real estate companies throughout New Jersey and New York. Howard Hanna finished 2019 with a closed sales volume of more than $23 billion and over 100,000 homes sold in total, according to a research report produced by REAL Trends in March 2020.

“We’re so excited to have the Plawker Real Estate group join us as we work to consistently deliver an amazing real estate experience throughout the country,” said Howard W. “Hoby” Hanna, IV, President of Howard Hanna Real Estate Services. “Under Matt Rand’s leadership and direction in New Jersey and New York, this is the first of what we believe will be multiple mergers in the tri-state area in the coming months.”

Howard Hanna Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and Hudson United Home Services, which provides residential mortgage lending, title services, and personal lines and commercial insurance. Its 28 offices serve Bergen County, Passaic County, Hudson County, Morris County, and Essex County in New Jersey, as well as Westchester County, Rockland County, Orange County, Dutchess County, Ulster County, and the Bronx in New York.


Posted on December 17, 2020 at 9:30 am
James Troia | Posted in HHRR, Press Room |

Howard Hanna | Rand Realty the newest members of Leading Real Estate Companies of the World® and Luxury Portfolio International®

Howard Hanna | Rand Realty was recently awarded affiliate status in Leading Real Estate Companies of the World® and its luxury marketing division, Luxury Portfolio International®, CEO Matt Rand announced today. 

Leading Real Estate Companies of the World® (LeadingRE) is a global real estate community comprised of 550 real estate companies awarded membership based on rigorous standards for service and performance. With 4,600 offices and 135,000 sales associates in 70 countries, these firms represent 1.1 million global transactions annually. 

This distinction ensures that Rand’s clients are working with exceptional local professionals who also deliver connections to buyers and quality real estate companies across the country and around the world. The company also benefits from LeadingRE’s industry-leading international referral network, award-winning learning programs and events, professional marketing resources and more. 

Howard Hanna | Rand Realty also earned membership in Luxury Portfolio International® (LPI), an exclusive group of LeadingRE firms that hold significant luxury market share and demonstrate a commitment to the high-end. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets approximately 50,000 luxury homes annually.

Based in the United States, LPI is backed by the experience of the most well respected and renowned experts in luxury real estate in markets worldwide. This group collectively has wide spans of experience in the high-end luxury real estate market.

Marsha Rand, the company’s founder notes that selection as a member of LeadingRE and LPI represents another step in the firm’s growth and its strength in the market.

“Becoming part of LeadingRE and LPI has long been a goal of ours.  They are clearly one of the most respected networks in the country. This affiliation allows us to expand our relocation services and luxury marketing programs beyond the already “five-star” service they’ve grown accustomed to when working with us” said Rand.

“We are delighted to have Howard Hanna | Rand Realty as part of our distinguished network of premier brokerages. The company has an impeccable reputation throughout the greater Hudson Valley and New Jersey, and we are committed to helping the firm achieve even greater success,” said Paul Boomsma, president and CEO of LeadingRE. “As a member of LeadingRE and LPI, Howard Hanna | Rand Realty combines authentic, local expertise with unparalleled global resources.”


Posted on October 15, 2020 at 9:11 am
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Howard Hanna | Rand Realty forms technology partnership with RealScout to bring new services to clients.

On the heels of their recent announcement that they’ve formed a strategic partnership with Howard Hanna Real Estate, the newly created Howard Hanna | Rand Realty is announcing a new technology partner in RealScout.

 

RealScout provides a computer vision-enhanced technology that helps home shoppers zero-in on the properties that they would be most interested in purchasing.  In addition to robust search and new listing announcements, the RealScout platform provides agents and their clients with a unified communication platform to make the sharing of listing and shopping information effortless.

Howard Hanna | Rand Realty CEO Matt Rand explained “As part of our continued commitment to client service, adding RealScout as a tool for our agents and clients made perfect sense.  This unique system captures our clients’ lifestyle preferences (like open floor plans, natural light or chef’s kitchens) and even local points of interest (such as living near a park or the nearest Whole Foods) which makes for a very engaging search experience.  We also love that the system helps agents see what their clients are looking for in a home so they can more proactively suggest new and upcoming listings which adds tremendous value.”

 

In addition to providing valuable services to buyers, RealScout also provides unique benefits to home sellers.  Utilizing pooled and anonymized buyer data, new geographic heat maps can show in real time where buyer attention is most concentrated.  Data on buyer preferences, meanwhile, is analyzed to show how many  buyers may be searching in  a particular price range and in a particular location, helping sellers and listing agents sharpen pricing strategies.

 

“With continued uncertainty in the larger economy, we hear about sellers lacking confidence in putting their homes on the market, leading to tight inventory across the country,” said Andrew Flachner, President and Co-Founder of RealScout.  “When listing agents are able to gauge and share data about buyer demand, clients can build the confidence they need.”

Every Howard Hanna | Rand Realty agent now has access to RealScout and can immediately start providing these services to their clients.


Posted on October 14, 2020 at 3:41 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Howard Hanna-Rand Realty/Rand Commercial & Hudson United Hires Montefiore Care Management Company to Review COVID-19 Onsite Procedures

With the ongoing safety of its staff and guests during COVID-19 a top priority, Howard Hanna-Rand Realty/Rand Commercial & Hudson United recently retained Montefiore Care Management Company – Employer Partnership Solutions to review its onsite policies and protocols.
After an extensive onsite audit, as well as a review of Rand Realty’s COVID-19 Safety Plan, Montefiore, at the time of the review, found it’s policies, practices, and protocols to be in compliance with the New York State Department of Health and federal CDC guidance for COVID-19 business reopening.

As Managing Partner, Matt Rand notes, “Our policies, processes and protocols have been reviewed by Montefiore Health System and, at the time of review; were found to be in compliance with New York State Department of Health and federal CDC guidance for COVID-19 business reopening.”

Matt Rand further commented, “Partnering with Greg Sandler, Director of Montefiore’s Employer Partnership Solutions, was critical to our goal to be a leader in COVID-19 onsite safety. The Montefiore audit team possessed the specific environmental safety knowledge that we do not. Both the review and results really allow our agents, staff, clients, and guests who come onsite to feel comfortable conducting business in our New City office.”

If you are interested in the employer COVID-19 audit and support services Montefiore offers, we invite you to contact: Greg Sandler in Employer Partnership Solutions at Montefiore Health System at 201.704.3768 or grsandler@montefiore.org


Posted on October 7, 2020 at 5:33 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Rand Realty is now Howard Hanna | Rand Realty

Everyone at Rand Realty is delighted to announce that we have now become part of the Howard Hanna Company. We are now Howard Hanna | Rand Realty.

For almost 40 years, the Rand family has built one of the most successful real estate brokerages in the northeast, and the largest family owned company in the New York City suburban region. Founded by Marsha Rand in 1984, and now managed by her sons Matt, Dan, and Joe, Rand Realty sold over 6,500 homes amounting to over $2.5B in value in the last year alone.

Now, we’ve partnered with the Hanna family, who have built the third-largest real estate company, and the largest family-owned company, in the country. With over 300 offices and 11,000 sales associates across 10 states, Howard Hanna is one of the premier real estate operations in the country.  And our partnership with them now creates a mega-brokerage network that is the largest in all of New York State, including New York City.

In the Hannas, we found the perfect partners. Like Rand Realty, the Howard Hanna Company is a family-owned and -operated brokerage managed by people who grew up in the real estate business, true professionals who are born-and-bred brokers.  And we share the same family values that animate our company philosophies: a dedication to our clients, and a commitment to integrity, professionalism, and our local communities. If you want to find out more about our families, we put together a video profile you might like.

We’re truly excited about this new partnership, and the host of programs and resources we will now bring to help our clients through the transactional process.  We’re also happy to tell you that the Rand family is going to continue to operate HH|RR, giving our clients the best of both world: the resources of one of the largest companies in the country, and the boutique touch of a local family company committed to our communities.

Our thanks to everyone for their support, particularly the wonderful agents at HH|RR who do such amazing work for our clients.  We have had almost 40 great years servicing our communities, and we look forward to many, many more.

If you’d like to see the related press release, click here.


Posted on October 1, 2020 at 7:01 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

NAHREP Honors 2 Super Star Agents from our Rand Realty Team

Nanuet, NY – Better Homes and Gardens Rand Realty is honored to have two of our agents, Elizabeth Muniz and Wanda Diaferia, be recognized by the National Association of Hispanic Real Estate Professionals®️ (NAHREP®️). This award recognizes the industry’s leading Hispanic real estate agents and brokers from across the country. 

NAHREP agents represent a combined total of 26,476 transactions in closed transaction sides from January 2019 through December 2019 and over $6.86 billion in total aggregate volume. 

Ms. Muniz has been recognized as one of the Top 100 Latino Real Estate Agents In The Northeast. This comes to no surprise to her teammates and her clients of Rand’s Central Valley NY office- this prestigious honor is bestowed to a select few that go above and beyond in sales volume, the number of transactions, and client satisfaction. “I am so proud to represent my Hispanic roots through my hard work, and this acknowledgment inspires me to take my business to the next level with the support of my team at Rand Realty.”  Elizabeth Muniz, Rand Realty.

Additionally, after only two years in the real estate industry, we are pleased to announce Wanda Diaferia from our New City office, who is being honored as one of the Top 20 Latino Agent Rookies for NAHREP, securing the Number 1 Latino Rookie Agent in New York. “I could not have done this without the tools and services at Rand Realty and the work ethic and dedication that I’ve developed growing up.  It is so inspiring to receive this recognition at this early stage of my career in such a competitive market. Especially in these divisive times, I’m so proud to represent my Latin heritage.”  Wanda Diaferia Rand Realty.

The entire Rand Realty family congratulates both Elizabeth and Wanda for their dedication, service, and embodying the ideals and values we have at Rand – client satisfaction and results.

“We are proud of Ms. Diaferia and Ms. Muniz for shining light on our brokerage, representing our commitment to diversity leading by example by serving clients of all backgrounds. Especially in these times, it’s a pleasure to celebrate such positive accolades.” Matt Rand, CEO Better Homes, and Gardens Rand Realty.  

Click here to see a copy of the full report

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, Hudson and Morris Counties in New Jersey with more than 1,000 residential real estate sales associates, a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.

 These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com. Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.

 

About NAHREP Top 250 Latino Agents

Annually, the National Association of Hispanic Real Estate Professionals®️ (NAHREP®️) Top 250 Latino Agents Award recognizes the industry’s leading Hispanic real estate agents and brokers from across the country. In its ninth year of publication, the following report recognizes agents whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership in communities across the country

These hard-working agents are set apart from over one hundred fifteen thousand Latinos in real estate through their dedication to homeownership. Recognition of the agents who carry out the NAHREP mission of sustainable Hispanic homeownership in communities across the country has been a priority for NAHREP since the inception of the Top 250 award program in 2012.


Posted on July 17, 2020 at 2:12 pm
Imelda Heaney | Posted in Press Room, Rand Country Blog |

Rand Realty Realtors Ranked Among Top Real Estate Agents In The Wall Street Journal America’s Best | Real Trends

NANUET, NY – Better Homes and Gardens Real Estate – Rand Realty is proud to have ten of our top performing agents be recognized by America’s Best Real Trends and featured in the Wall Street Journal, a leading publication on finance and Real Estate.

America’s Best Real Estate Professionals honors America’s finest real estate agents from all across the country! Nearly 14,500 U.S. real estate sales associates from every state are featured in America’s Best. Those ranked are among the top 1.5% of 1.4 million real estate professionals in the United States.

Congratulations to:

SALES VOLUME

NEW JERSEY

  • The Adamo Group Team, TEAM SALES VOLUME Ranked #14 NJ, USA
  • Eugene Lowe,  INDIVIDUAL SALES VOLUME Ranked #24 NJ, USA
  • Joseph Simone, INDIVIDUAL SALES VOLUME Ranked #39 NJ, USA

NEW YORK 

  • Margo Bohlin, INDIVIDUAL SALES VOLUME Ranked #173 NY, USA
  • Linda DeFilippo, INDIVIDUAL SALES VOLUME Ranked #186 NY, USA
  • Sherry Wiggs, INDIVIDUAL SALES VOLUME Ranked #255 NY, USA

 

TRANSACTIONS SIDES 

NEW YORK

  • Sandra Spector, INDIVIDUAL TRANSACTION SIDES Ranked #24 NY, USA
  • Margo Bohlin, INDIVIDUAL TRANSACTION SIDES Ranked #36 NY, USA
  • Linda DeFilippo, INDIVIDUAL TRANSACTION SIDES Ranked #47 NY, USA
  • Donna Gennaro, INDIVIDUAL TRANSACTION SIDES Ranked #88 NY, USA
  • John Biasi, INDIVIDUAL TRANSACTION SIDES Ranked # 125 NY, USA
  • Ann Hansen, INDIVIDUAL TRANSACTION SIDES Ranked #133 NY, USA

 

“These agents lead by example and their results are a testament to their focus on customer service and their tremendous work ethic.” – Matt Rand, CEO, Rand Realty.

See the full report here: https://www.realtrends.com/

 

About Real Trends

REAL Trends Consulting has completed more than 3,500 valuations, brokered the sale of over 760 residential real estate firms, and performed some 470 company assessments in 32 years. In addition, hundreds of firms have used our benchmarking data to measure the performance of their firms. Each assignment starts and ends with understanding the uniqueness of each client.

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, Hudson and Morris Counties in New Jersey.

Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.

These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com. Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.

 

 


Posted on July 9, 2020 at 12:43 pm
Imelda Heaney | Posted in Press Room |

Rand Realty Celebrates 2019 Accomplishments

Better Homes and Gardens Real Estate | Rand Realty honors its top agents and celebrates the company’s record-breaking achievements in 2019 with over 250 agents receiving sales awards for their accomplishments. Marsha Rand, Rand Realty’s Founder, released a video announcing the top producers in each region and several other special awards.

 
In Westchester, Excellence in Sales went to Trudi Iglesias, Outstanding Accomplishment to Jeanne Beckley, and Top Producer to Sherry Wiggs.

In Orange County: Excellence in Sales was awarded to Donna Gennaro, Outstanding Accomplishment to Theresa Budich and Top Producer to Marion Bruhns.

From Rockland County, Excellence in Sales went to Terry May, Outstanding Accomplishment to Linda DeFilippo and Number one Top Producer was once again Margo Bohlin.

In New Jersey, Excellence in Sales goes to Joseph Simone, Outstanding Accomplishment to Eugene Lowe and our top honor, the number one in New Jersey Attilio Adamo and his team!

We also recognize the number one Commercial team of RJ Smith for an outstanding year from Rand Commercial.

Our company couldn’t be more proud of all the rookies that have become part of our team at Better Homes and Gardens Rand Realty.

Congratulations for your accomplishments in the first year in the business, Wanda Diaferia from Rockland and Olga Dfouni, from New Jersey Orange County our rookies are Theresa Freeman and Tina Cardona and Westchester Patty Anker.

The Legend Award, the highest honor given to a Rand Realty agent, was awarded to two top producers in Rockland this year. These are the agents that have had five consecutive years of excelling and succeeding as real estate professionals, Congratulations Donna Cox from the Nyack office and Linda DeFilippo from the New City office.

“Our agents are what makes us leaders in our industry. We are so proud of their hard work and dedication to client service and in awe of their achievements, Congratulations to all our winners!” -Matt Rand CEO

 


Posted on March 30, 2020 at 11:55 am
Adam DiFrancesco | Posted in Press Room |

How Much Are My Home Improvements Worth? The 2020 Cost v. Value Report is Out.

One of the biggest mistakes sellers make in pricing their home is assuming that they will get at least 100 cents on every dollar they put into that home since they bought it:

“Well, I bought it for $450,000 ten years ago, and I put in a new kitchen for $50,000, so it’s worth at least $500,000.”

Unfortunately, it doesn’t work that way. You almost never get 100 cents, or even 75 cents, on every dollar you spend.

Why? Well, for one thing, you did that work according to your own tastes, and hopefully, you got a lot of enjoyment out of it.  But maybe your new buyer won’t love the granite countertops you chose or the way you organized your closets.  It’s not worth as much to them as it was to you.

For another, many home improvements involve equipment that you put in, which quickly starts to depreciate once you use it.  Homes appreciate, but the stuff in them doesn’t.  That new washer? It’s used. That new fridge? It’s worth 50% of what you paid for it the minute you plugged it in.

So if you never quite get 100 cents on the dollar for home improvement projects, how much do you get?  It’s tough to say.  The most bang for the buck is usually in anything that increases square footage or the number of rooms, the least comes from improvements that are based on depreciating equipment.

If you’re looking for a general guide to the return you can get on home improvement projects, Remodeling Magazine puts out a helpful guide every year called the “Cost v. Value Report,
which compares the projected return on different types of projects.  It’s not definitive, and its methodology is not based on actual real-life data.  But it’s a useful indicator of the relative perceived value of different times of home improvements.

Remodeling Magazine provides a national average and also breaks down the information for different regions of the country.  Here is the expected return on projects for mid-Atlantic states:

If you are thinking of doing some major renovations, you should talk to your real estate agent.  Why? Because they can help you in making decisions that will preserve or enhance the value of your home, and whether certain improvements are worth making.


Posted on February 4, 2020 at 9:25 am
Joseph Rand | Posted in Press Room |

Rands Featured in 2020 Swanepoel Power 200

Matt Rand Joe Rand Dan RandNANUET, NY – Better Homes and Gardens Real Estate | Rand Realty is pleased to announce that their leadership team – Matthew, Joseph, and Daniel Rand have been named to the Swanepoel Power 200, an independent ranking of the most powerful residential real estate leaders in the United States.

The SP200 (Swanepoel Power 200) is the definitive ranking of residential real estate’s top leaders produced by industry visionary Stefan Swanepoel’s T3 Consulting Group and published by the Real Estate Almanac (realestatealmanac.com). To produce the report each year, the T3 team invests over 400 hours of research, countless internal debates, deep analysis of numbers and organizational charts, and candidly question what power actually means.

“We are truly honored that Stefan Swanepoel, Jack Miller and everyone at T3 ranked our leadership team among the most powerful individuals in residential real estate.” said Joe Rand, Chief Creative Officer,  “And of course, I would be remiss if I did not give much of the credit to our founder, Marsha Rand, without whom, none of this would have been possible!

Matt Rand, Better Homes and Gardens Real Estate | Rand Realty’s Chief Executive said “It’s an honor to be part of this list of amazingly talented and visionary leaders”. 

Dan Rand echoed Matt’s enthusiasm, “It’s very exciting to be recognized as a national force in the residential real estate industry.  We’ve worked very hard to expand our market footprint, our market share, and our service offerings. Appearing on this list helps validate that we continue to move in the right direction”

T3’s team evaluates the Top 200 based on the office they hold, their decision-making power, the financial resources at their disposal, their organization’s industry significance and geographical reach, their tenure, and their personal influence in the industry.

 

 

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, Hudson and Morris Counties in New Jersey.

Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.

These companies can be found online at www.RandRealty.com, www.RandCommercial.com, and www.HudsonUnited.com. Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.

 


Posted on January 15, 2020 at 11:05 am
Adam DiFrancesco | Posted in Press Room |