Plawker Real Estate Merges With Local Real Estate Leader Howard Hanna Rand Realty

Plawker Real Estate, one of Bergen County’s leading brokers, is excited to announce that it has joined forces with real estate leader Howard Hanna Rand Realty. The Plawker Real Estate office will now operate as Howard Hanna Rand Realty – Plawker Group. Additionally, the Plawker Commercial office will now operate as Rand Commercial – Plawker Group.

“I have so much respect for Terry, Adam, and Barri Plawker, and we are thrilled to welcome them to the Howard Hanna Rand family,” said Matt Rand, CEO of Rand Realty. “Howard Hanna Rand Realty is currently well positioned as a Top 10 Bergen County broker, and we are looking forward to tremendous growth with the addition of the Plawker Group.”

Plawker Real Estate made this decision to further the ability of their agents to provide best in class service, local expertise, global exposure, and innovative technologies. Howard Hanna Rand Realty also prides itself on its one-stop shopping offerings and luxury portfolio marketing systems, which serve homeowners through their entire buying or selling experience. Programs such as the 100% Money Back Guarantee are also exclusively available through Howard Hanna Real Estate Services.

“We have been operating for over forty years in Englewood Cliffs and are looking forward to this exciting next chapter for our company and our family,” said Terry Plawker, founder of Plawker Real Estate. “Our clients will benefit from this new affiliation with the Rand and Hanna families. Their global marketing and technology tools are sure to enhance our unmatched service and local market knowledge.”

Adam Plawker, Managing Director of Plawker Real Estate, added, “I’m looking forward to heading up the North Jersey expansion of Rand Commercial – Plawker Group. I will continue to do what I love, dealing with people, while growing and managing a powerhouse commercial real estate office based in Englewood Cliffs.”

The September partnership of Howard Hanna and Rand Realty has added to the strength of both family-owned real estate companies throughout New Jersey and New York. Howard Hanna finished 2019 with a closed sales volume of more than $23 billion and over 100,000 homes sold in total, according to a research report produced by REAL Trends in March 2020.

“We’re so excited to have the Plawker Real Estate group join us as we work to consistently deliver an amazing real estate experience throughout the country,” said Howard W. “Hoby” Hanna, IV, President of Howard Hanna Real Estate Services. “Under Matt Rand’s leadership and direction in New Jersey and New York, this is the first of what we believe will be multiple mergers in the tri-state area in the coming months.”

Howard Hanna Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and Hudson United Home Services, which provides residential mortgage lending, title services, and personal lines and commercial insurance. Its 28 offices serve Bergen County, Passaic County, Hudson County, Morris County, and Essex County in New Jersey, as well as Westchester County, Rockland County, Orange County, Dutchess County, Ulster County, and the Bronx in New York.

Posted on December 17, 2020 at 9:30 am
James Troia | Posted in HHRR, Press Room |

Howard Hanna | Rand Realty the newest members of Leading Real Estate Companies of the World® and Luxury Portfolio International®

Howard Hanna | Rand Realty was recently awarded affiliate status in Leading Real Estate Companies of the World® and its luxury marketing division, Luxury Portfolio International®, CEO Matt Rand announced today. 

Leading Real Estate Companies of the World® (LeadingRE) is a global real estate community comprised of 550 real estate companies awarded membership based on rigorous standards for service and performance. With 4,600 offices and 135,000 sales associates in 70 countries, these firms represent 1.1 million global transactions annually. 

This distinction ensures that Rand’s clients are working with exceptional local professionals who also deliver connections to buyers and quality real estate companies across the country and around the world. The company also benefits from LeadingRE’s industry-leading international referral network, award-winning learning programs and events, professional marketing resources and more. 

Howard Hanna | Rand Realty also earned membership in Luxury Portfolio International® (LPI), an exclusive group of LeadingRE firms that hold significant luxury market share and demonstrate a commitment to the high-end. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets approximately 50,000 luxury homes annually.

Based in the United States, LPI is backed by the experience of the most well respected and renowned experts in luxury real estate in markets worldwide. This group collectively has wide spans of experience in the high-end luxury real estate market.

Marsha Rand, the company’s founder notes that selection as a member of LeadingRE and LPI represents another step in the firm’s growth and its strength in the market.

“Becoming part of LeadingRE and LPI has long been a goal of ours.  They are clearly one of the most respected networks in the country. This affiliation allows us to expand our relocation services and luxury marketing programs beyond the already “five-star” service they’ve grown accustomed to when working with us” said Rand.

“We are delighted to have Howard Hanna | Rand Realty as part of our distinguished network of premier brokerages. The company has an impeccable reputation throughout the greater Hudson Valley and New Jersey, and we are committed to helping the firm achieve even greater success,” said Paul Boomsma, president and CEO of LeadingRE. “As a member of LeadingRE and LPI, Howard Hanna | Rand Realty combines authentic, local expertise with unparalleled global resources.”

Posted on October 15, 2020 at 9:11 am
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Howard Hanna | Rand Realty forms technology partnership with RealScout to bring new services to clients.

On the heels of their recent announcement that they’ve formed a strategic partnership with Howard Hanna Real Estate, the newly created Howard Hanna | Rand Realty is announcing a new technology partner in RealScout.


RealScout provides a computer vision-enhanced technology that helps home shoppers zero-in on the properties that they would be most interested in purchasing.  In addition to robust search and new listing announcements, the RealScout platform provides agents and their clients with a unified communication platform to make the sharing of listing and shopping information effortless.

Howard Hanna | Rand Realty CEO Matt Rand explained “As part of our continued commitment to client service, adding RealScout as a tool for our agents and clients made perfect sense.  This unique system captures our clients’ lifestyle preferences (like open floor plans, natural light or chef’s kitchens) and even local points of interest (such as living near a park or the nearest Whole Foods) which makes for a very engaging search experience.  We also love that the system helps agents see what their clients are looking for in a home so they can more proactively suggest new and upcoming listings which adds tremendous value.”


In addition to providing valuable services to buyers, RealScout also provides unique benefits to home sellers.  Utilizing pooled and anonymized buyer data, new geographic heat maps can show in real time where buyer attention is most concentrated.  Data on buyer preferences, meanwhile, is analyzed to show how many  buyers may be searching in  a particular price range and in a particular location, helping sellers and listing agents sharpen pricing strategies.


“With continued uncertainty in the larger economy, we hear about sellers lacking confidence in putting their homes on the market, leading to tight inventory across the country,” said Andrew Flachner, President and Co-Founder of RealScout.  “When listing agents are able to gauge and share data about buyer demand, clients can build the confidence they need.”

Every Howard Hanna | Rand Realty agent now has access to RealScout and can immediately start providing these services to their clients.

Posted on October 14, 2020 at 3:41 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Howard Hanna-Rand Realty/Rand Commercial & Hudson United Hires Montefiore Care Management Company to Review COVID-19 Onsite Procedures

With the ongoing safety of its staff and guests during COVID-19 a top priority, Howard Hanna-Rand Realty/Rand Commercial & Hudson United recently retained Montefiore Care Management Company – Employer Partnership Solutions to review its onsite policies and protocols.
After an extensive onsite audit, as well as a review of Rand Realty’s COVID-19 Safety Plan, Montefiore, at the time of the review, found it’s policies, practices, and protocols to be in compliance with the New York State Department of Health and federal CDC guidance for COVID-19 business reopening.

As Managing Partner, Matt Rand notes, “Our policies, processes and protocols have been reviewed by Montefiore Health System and, at the time of review; were found to be in compliance with New York State Department of Health and federal CDC guidance for COVID-19 business reopening.”

Matt Rand further commented, “Partnering with Greg Sandler, Director of Montefiore’s Employer Partnership Solutions, was critical to our goal to be a leader in COVID-19 onsite safety. The Montefiore audit team possessed the specific environmental safety knowledge that we do not. Both the review and results really allow our agents, staff, clients, and guests who come onsite to feel comfortable conducting business in our New City office.”

If you are interested in the employer COVID-19 audit and support services Montefiore offers, we invite you to contact: Greg Sandler in Employer Partnership Solutions at Montefiore Health System at 201.704.3768 or

Posted on October 7, 2020 at 5:33 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Rand Realty is now Howard Hanna | Rand Realty

Everyone at Rand Realty is delighted to announce that we have now become part of the Howard Hanna Company. We are now Howard Hanna | Rand Realty.

For almost 40 years, the Rand family has built one of the most successful real estate brokerages in the northeast, and the largest family owned company in the New York City suburban region. Founded by Marsha Rand in 1984, and now managed by her sons Matt, Dan, and Joe, Rand Realty sold over 6,500 homes amounting to over $2.5B in value in the last year alone.

Now, we’ve partnered with the Hanna family, who have built the third-largest real estate company, and the largest family-owned company, in the country. With over 300 offices and 11,000 sales associates across 10 states, Howard Hanna is one of the premier real estate operations in the country.  And our partnership with them now creates a mega-brokerage network that is the largest in all of New York State, including New York City.

In the Hannas, we found the perfect partners. Like Rand Realty, the Howard Hanna Company is a family-owned and -operated brokerage managed by people who grew up in the real estate business, true professionals who are born-and-bred brokers.  And we share the same family values that animate our company philosophies: a dedication to our clients, and a commitment to integrity, professionalism, and our local communities. If you want to find out more about our families, we put together a video profile you might like.

We’re truly excited about this new partnership, and the host of programs and resources we will now bring to help our clients through the transactional process.  We’re also happy to tell you that the Rand family is going to continue to operate HH|RR, giving our clients the best of both world: the resources of one of the largest companies in the country, and the boutique touch of a local family company committed to our communities.

Our thanks to everyone for their support, particularly the wonderful agents at HH|RR who do such amazing work for our clients.  We have had almost 40 great years servicing our communities, and we look forward to many, many more.

If you’d like to see the related press release, click here.

Posted on October 1, 2020 at 7:01 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |