Better Homes and Gardens Rand Realty Holds Staging Certification Class

NANUET, NY – Better Homes and Gardens Rand Realty is pleased to announce that over 350 of their agents were in attendance at a staging certification class on Wednesday, July 26, 2017, at the Crowne Plaza in Suffern, New York.

“As Certified Home Marketing Specialists, CHMS agents have gained staging and marketing skills to help sellers strategically prepare their property for the market,” said Martha Webb, home-staging pioneer and author of “Dress Your House for Success.”  “CHMS agents have proven that application of these skills results in faster sales at higher prices.”

This course brings staging and marketing together to help real estate agents formulate a marketing plan for their sellers.  It’s regarded as one of the top courses in the industry because of its comprehensive knowledge that can instantly improve an agent’s business.  Approximately 10,000 real estate professionals have achieved this designation.

“The skills learned through this certification apply to selling houses in all markets and all price ranges and will differentiate an agent in today’s market,” said Webb.

In contrast to staging seminars, this course is formatted for agents, rather than individuals who want to become stagers.  The class focuses on such topics as the psychology of color and buyer appeal; scripts to handle difficult issues; and low-cost/high-impact staging methods.

“When it comes to selling a house, one of the most important steps a realtor must take is bringing out the best in the home’s appearance,” said Joseph Rand, managing partner of Better Homes and Gardens Rand Realty. “The real estate industry is fortunate to have an individual like Martha who can educate agents on the elements of staging, and I know our agents are eager to use this valuable knowledge with their future clients.”


About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with over 29 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, and Morris Counties in New Jersey.

Better Homes and Gardens Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.

These companies can be found online at,, and Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.

Posted on August 21, 2017 at 4:24 pm
Vincent Abbatecola | Category: Press Room | Tagged , ,

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