Joe Rand, our Editor-in-Chief and lead contributor is the Chief Creative Officer at Better Homes and Gardens Rand Realty.
He is the founder of the “Client-Oriented Real Estate” (“CORE”) school of real estate education, based on the idea that real estate agents should build their business by learning how to be great at the job of helping clients buy and sell homes.
He has been a featured speaker and moderator at Real Estate Connect, the RIS Media CEO Conference, the Women’s Council of REALTORS Annual Conference, and many other industry events.
He is a regular contributor to Inman Media, writing about industry issues mostly relating to agent education and client service.
He is a graduate of Georgetown University, Georgetown Law Center, Stanford Law School, and a former law professor at Brooklyn Law School and Fordham Law School.
He lives in Nyack, New York with his wife and two children.
Sometimes, if people try to sell their home, they may have trouble attracting a buyer. If you’re one of these people, you’re probably wondering what you’re going to do about it. Maybe you plan on consulting a realtor to change around the marketing, or maybe you’ll choose to take your home off the market for a bit. But, have you ever thought about putting your house up for rent? If you don’t have any interested buyers at the moment, renting […]
Read MoreHalloween and Thanksgiving have come and gone, which means we’re heading into the homestretch of fall 2015. It’s hard to believe winter is only a little less than three weeks away, but it will soon be upon us. I know we’re all busy getting ready for the upcoming holiday season, but we can’t forget the importance of prepping our homes for the winter. Although we can’t be certain about what kind of winter we’ll have, it won’t hurt to prepare […]
Read MoreEstablishing a price is one of the most important aspects of the home-selling process. You want to receive as much money as you can for your property, but if you price it too high, you run the risk of driving buyers away. When setting a price, it would be wise to seek advice from a real estate agent, someone who knows the market and can gauge what would be an appropriate price. Although you’ll be using a professional, you’ll […]
Read MoreLast week, we discussed the mistakes you should sidestep when buying a house. This week, we’ll transition to the other end of the spectrum and talk about the mistakes to dodge when selling a house. With this task being as significant as buying a house, you have to make sure to be every bit as diligent when you place your house on the market. Curb appeal is essential. As soon as a potential buyer drives up to your property, […]
Read MoreSelling a house is one of the biggest undertakings you can face in your life, which is something I’ve been saying a lot, lately. But, it’s one of those things you really need to realize when you’re about to list your home. As you’re getting ready to do so, you also have to think about contacting an agent. An agent will be a tremendous help during the selling process, so here are some reasons why you should hire a real […]
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