The Rand NewsReal

Joe Rand, our Editor-in-Chief and lead contributor is the Chief Creative Officer at Better Homes and Gardens Rand Realty.

He is the founder of the “Client-Oriented Real Estate” (“CORE”) school of real estate education, based on the idea that real estate agents should build their business by learning how to be great at the job of helping clients buy and sell homes.

He has been a featured speaker and moderator at Real Estate Connect, the RIS Media CEO Conference, the Women’s Council of REALTORS Annual Conference, and many other industry events.

He is a regular contributor to Inman Media, writing about industry issues mostly relating to agent education and client service.

He is a graduate of Georgetown University, Georgetown Law Center, Stanford Law School, and a former law professor at Brooklyn Law School and Fordham Law School.

He lives in Nyack, New York with his wife and two children.

Plawker Real Estate Merges With Local Real Estate Leader Howard Hanna Rand Realty

Plawker Real Estate, one of Bergen County’s leading brokers, is excited to announce that it has joined forces with real estate leader Howard Hanna Rand Realty. The Plawker Real Estate office will now operate as Howard Hanna Rand Realty – Plawker Group. Additionally, the Plawker Commercial office will now operate as Rand Commercial – Plawker […]
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Howard Hanna | Rand Realty the newest members of Leading Real Estate Companies of the World® and Luxury Portfolio International®

Howard Hanna | Rand Realty was recently awarded affiliate status in Leading Real Estate Companies of the World® and its luxury marketing division, Luxury Portfolio International®, CEO Matt Rand announced today.  Leading Real Estate Companies of the World® (LeadingRE) is a global real estate community comprised of 550 real estate companies awarded membership based on […]
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Howard Hanna | Rand Realty forms technology partnership with RealScout to bring new services to clients.

On the heels of their recent announcement that they’ve formed a strategic partnership with Howard Hanna Real Estate, the newly created Howard Hanna | Rand Realty is announcing a new technology partner in RealScout.   RealScout provides a computer vision-enhanced technology that helps home shoppers zero-in on the properties that they would be most interested […]
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Howard Hanna-Rand Realty/Rand Commercial & Hudson United Hires Montefiore Care Management Company to Review COVID-19 Onsite Procedures

With the ongoing safety of its staff and guests during COVID-19 a top priority, Howard Hanna-Rand Realty/Rand Commercial & Hudson United recently retained Montefiore Care Management Company – Employer Partnership Solutions to review its onsite policies and protocols. After an extensive onsite audit, as well as a review of Rand Realty’s COVID-19 Safety Plan, Montefiore, […]
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Rand Realty is now Howard Hanna | Rand Realty

Everyone at Rand Realty is delighted to announce that we have now become part of the Howard Hanna Company. We are now Howard Hanna | Rand Realty. For almost 40 years, the Rand family has built one of the most successful real estate brokerages in the northeast, and the largest family owned company in the […]
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NAHREP Honors 2 Super Star Agents from our Rand Realty Team

Nanuet, NY – Better Homes and Gardens Rand Realty is honored to have two of our agents, Elizabeth Muniz and Wanda Diaferia, be recognized by the National Association of Hispanic Real Estate Professionals®️ (NAHREP®️). This award recognizes the industry’s leading Hispanic real estate agents and brokers from across the country.  NAHREP agents represent a combined […]
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Rand Realty Realtors Ranked Among Top Real Estate Agents In The Wall Street Journal America’s Best | Real Trends

NANUET, NY – Better Homes and Gardens Real Estate – Rand Realty is proud to have ten of our top performing agents be recognized by America’s Best Real Trends and featured in the Wall Street Journal, a leading publication on finance and Real Estate. America’s Best Real Estate Professionals honors America’s finest real estate agents […]
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What’s Next For The Housing Marketing In The Pandemic Era?

So what’s going to happen to the real estate market this summer? Will it recover from the Pandemic and the Lockdown? We looked at three prior catastrophic events — 9/11, the financial crisis, and Superstorm Sandy — and came up with 7 reasons to be optimistic about the resilience of the housing market. Join us […]
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Rand Realty Celebrates 2019 Accomplishments

Better Homes and Gardens Real Estate | Rand Realty honors its top agents and celebrates the company’s record-breaking achievements in 2019 with over 250 agents receiving sales awards for their accomplishments. Marsha Rand, Rand Realty’s Founder, released a video announcing the top producers in each region and several other special awards.  In Westchester, Excellence in […]
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Older Posts

Tips for Renting Out Your Home

Sometimes, if people try to sell their home, they may have trouble attracting a buyer. If you’re one of these people, you’re probably wondering what you’re going to do about it. Maybe you plan on consulting a realtor to change around the marketing, or maybe you’ll choose to take your home off the market for a bit. But, have you ever thought about putting your house up for rent? If you don’t have any interested buyers at the moment, renting […]

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Things to Consider When Buying a Vacation Home

  Winter begins next week, and some of you are probably wishing you had a vacation home, either to spend some time at your favorite ski resort or escape to a warmer climate to evade the bitter chill. Think about it, if you leave your home for the winter, you won’t have to worry about shoveling, driving on icy roads, and other hassles that come with the season. No matter your reasons for pursuing a vacation home, there are a […]

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How to Find the Neighborhood That’s Right for You

When you’re looking for a new house, you can’t just focus on what kind of house you would like; you also have to think about what kind of neighborhood you want to live in. If the house of your dreams is in the neighborhood of your nightmares, what’s the point of buying that property? There are many factors to take into consideration when looking for your desired neighborhood, so here are a few you should remember. If you have children, […]

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How to Winterize Your House

Halloween and Thanksgiving have come and gone, which means we’re heading into the homestretch of fall 2015. It’s hard to believe winter is only a little less than three weeks away, but it will soon be upon us. I know we’re all busy getting ready for the upcoming holiday season, but we can’t forget the importance of prepping our homes for the winter. Although we can’t be certain about what kind of winter we’ll have, it won’t hurt to prepare […]

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How to Set the Best Price for Your House

  Establishing a price is one of the most important aspects of the home-selling process. You want to receive as much money as you can for your property, but if you price it too high, you run the risk of driving buyers away. When setting a price, it would be wise to seek advice from a real estate agent, someone who knows the market and can gauge what would be an appropriate price. Although you’ll be using a professional, you’ll […]

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Mistakes to Avoid When Selling a House

  Last week, we discussed the mistakes you should sidestep when buying a house. This week, we’ll transition to the other end of the spectrum and talk about the mistakes to dodge when selling a house. With this task being as significant as buying a house, you have to make sure to be every bit as diligent when you place your house on the market. Curb appeal is essential. As soon as a potential buyer drives up to your property, […]

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Mistakes to Avoid When Buying a House

  Buying a house is a life-changing event, so you have to be careful to dodge mistakes that could cause setbacks in the home-buying process. In the beginning, you have to make sure not to hire the wrong agent. Just because someone might be a niece, nephew, friend, friend of a friend, or have any other connection with you, that doesn’t mean that person will work best for you. If you want the home-buying process to flow smoothly, you want […]

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Why You Should Hire a Buyer’s Agent

Believe it or not, there are some people who might choose to search for a new house without assistance from a real estate professional. While it may seem like the ideal route, I want to explain why working with a buyer’s agent is the way to go. There is a lot of work involved when purchasing a new house, and a professional will be there to guide you through the intricacies as seamlessly as possible from your initial search, all […]

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Why You Should Hire a Real Estate Agent to Help Sell Your House

Selling a house is one of the biggest undertakings you can face in your life, which is something I’ve been saying a lot, lately. But, it’s one of those things you really need to realize when you’re about to list your home. As you’re getting ready to do so, you also have to think about contacting an agent. An agent will be a tremendous help during the selling process, so here are some reasons why you should hire a real […]

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House-Hunting Lunch-Break “To-Dos”

  If you’re a home shopper, you’re probably overwhelmed by all of the tasks that go into such an undertaking. Buying a home is stressful, but once you finally sign the closing papers, all of that hard work feels very rewarding. As you’re looking for a home with your agent, there are a few tasks you can easily complete on your own during your lunch break. I know you already have a lot to think about when buying a home, […]

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