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Howard Hanna | Rand Realty the newest members of Leading Real Estate Companies of the World® and Luxury Portfolio International®
Howard Hanna | Rand Realty was recently awarded affiliate status in Leading Real Estate Companies of the World® and its luxury marketing division, Luxury Portfolio International®, CEO Matt Rand announced today.
Leading Real Estate Companies of the World® (LeadingRE) is a global real estate community comprised of 550 real estate companies awarded membership based on rigorous standards for service and performance. With 4,600 offices and 135,000 sales associates in 70 countries, these firms represent 1.1 million global transactions annually.
This distinction ensures that Rand’s clients are working with exceptional local professionals who also deliver connections to buyers and quality real estate companies across the country and around the world. The company also benefits from LeadingRE’s industry-leading international referral network, award-winning learning programs and events, professional marketing resources and more.
Howard Hanna | Rand Realty also earned membership in Luxury Portfolio International® (LPI), an exclusive group of LeadingRE firms that hold significant luxury market share and demonstrate a commitment to the high-end. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets approximately 50,000 luxury homes annually.
Based in the United States, LPI is backed by the experience of the most well respected and renowned experts in luxury real estate in markets worldwide. This group collectively has wide spans of experience in the high-end luxury real estate market.
Marsha Rand, the company’s founder notes that selection as a member of LeadingRE and LPI represents another step in the firm’s growth and its strength in the market.
“Becoming part of LeadingRE and LPI has long been a goal of ours. They are clearly one of the most respected networks in the country. This affiliation allows us to expand our relocation services and luxury marketing programs beyond the already “five-star” service they’ve grown accustomed to when working with us” said Rand.
“We are delighted to have Howard Hanna | Rand Realty as part of our distinguished network of premier brokerages. The company has an impeccable reputation throughout the greater Hudson Valley and New Jersey, and we are committed to helping the firm achieve even greater success,” said Paul Boomsma, president and CEO of LeadingRE. “As a member of LeadingRE and LPI, Howard Hanna | Rand Realty combines authentic, local expertise with unparalleled global resources.”
Howard Hanna | Rand Realty forms technology partnership with RealScout to bring new services to clients.
On the heels of their recent announcement that they’ve formed a strategic partnership with Howard Hanna Real Estate, the newly created Howard Hanna | Rand Realty is announcing a new technology partner in RealScout.
RealScout provides a computer vision-enhanced technology that helps home shoppers zero-in on the properties that they would be most interested in purchasing. In addition to robust search and new listing announcements, the RealScout platform provides agents and their clients with a unified communication platform to make the sharing of listing and shopping information effortless.
Howard Hanna | Rand Realty CEO Matt Rand explained “As part of our continued commitment to client service, adding RealScout as a tool for our agents and clients made perfect sense. This unique system captures our clients’ lifestyle preferences (like open floor plans, natural light or chef’s kitchens) and even local points of interest (such as living near a park or the nearest Whole Foods) which makes for a very engaging search experience. We also love that the system helps agents see what their clients are looking for in a home so they can more proactively suggest new and upcoming listings which adds tremendous value.”
In addition to providing valuable services to buyers, RealScout also provides unique benefits to home sellers. Utilizing pooled and anonymized buyer data, new geographic heat maps can show in real time where buyer attention is most concentrated. Data on buyer preferences, meanwhile, is analyzed to show how many buyers may be searching in a particular price range and in a particular location, helping sellers and listing agents sharpen pricing strategies.
“With continued uncertainty in the larger economy, we hear about sellers lacking confidence in putting their homes on the market, leading to tight inventory across the country,” said Andrew Flachner, President and Co-Founder of RealScout. “When listing agents are able to gauge and share data about buyer demand, clients can build the confidence they need.”
Every Howard Hanna | Rand Realty agent now has access to RealScout and can immediately start providing these services to their clients.
Howard Hanna-Rand Realty/Rand Commercial & Hudson United Hires Montefiore Care Management Company to Review COVID-19 Onsite Procedures
With the ongoing safety of its staff and guests during COVID-19 a top priority, Howard Hanna-Rand Realty/Rand Commercial & Hudson United recently retained Montefiore Care Management Company – Employer Partnership Solutions to review its onsite policies and protocols.
After an extensive onsite audit, as well as a review of Rand Realty’s COVID-19 Safety Plan, Montefiore, at the time of the review, found it’s policies, practices, and protocols to be in compliance with the New York State Department of Health and federal CDC guidance for COVID-19 business reopening.
As Managing Partner, Matt Rand notes, “Our policies, processes and protocols have been reviewed by Montefiore Health System and, at the time of review; were found to be in compliance with New York State Department of Health and federal CDC guidance for COVID-19 business reopening.”
Matt Rand further commented, “Partnering with Greg Sandler, Director of Montefiore’s Employer Partnership Solutions, was critical to our goal to be a leader in COVID-19 onsite safety. The Montefiore audit team possessed the specific environmental safety knowledge that we do not. Both the review and results really allow our agents, staff, clients, and guests who come onsite to feel comfortable conducting business in our New City office.”
If you are interested in the employer COVID-19 audit and support services Montefiore offers, we invite you to contact: Greg Sandler in Employer Partnership Solutions at Montefiore Health System at 201.704.3768 or grsandler@montefiore.org
Rand Realty is now Howard Hanna | Rand Realty
Everyone at Rand Realty is delighted to announce that we have now become part of the Howard Hanna Company. We are now Howard Hanna | Rand Realty.
For almost 40 years, the Rand family has built one of the most successful real estate brokerages in the northeast, and the largest family owned company in the New York City suburban region. Founded by Marsha Rand in 1984, and now managed by her sons Matt, Dan, and Joe, Rand Realty sold over 6,500 homes amounting to over $2.5B in value in the last year alone.
Now, we’ve partnered with the Hanna family, who have built the third-largest real estate company, and the largest family-owned company, in the country. With over 300 offices and 11,000 sales associates across 10 states, Howard Hanna is one of the premier real estate operations in the country. And our partnership with them now creates a mega-brokerage network that is the largest in all of New York State, including New York City.
In the Hannas, we found the perfect partners. Like Rand Realty, the Howard Hanna Company is a family-owned and -operated brokerage managed by people who grew up in the real estate business, true professionals who are born-and-bred brokers. And we share the same family values that animate our company philosophies: a dedication to our clients, and a commitment to integrity, professionalism, and our local communities. If you want to find out more about our families, we put together a video profile you might like.
We’re truly excited about this new partnership, and the host of programs and resources we will now bring to help our clients through the transactional process. We’re also happy to tell you that the Rand family is going to continue to operate HH|RR, giving our clients the best of both world: the resources of one of the largest companies in the country, and the boutique touch of a local family company committed to our communities.
Our thanks to everyone for their support, particularly the wonderful agents at HH|RR who do such amazing work for our clients. We have had almost 40 great years servicing our communities, and we look forward to many, many more.
Getting a Real Estate License
Entry into the real estate profession takes preparation. As with other professions, licensing is required. Licensing requirements and costs vary from state to state, but generally range between $1,000-$2,000 for start-up costs such as pre-licensing classes, the state licensing exam, and real estate association memberships.
It is also recommended that you enter the business with enough cash flow to cover your short-term living expenses and be able to invest in personal promotion and advertising. For more information on how to obtain a real estate license in your state, click on the link below:
Is Real Estate Right for You?
A career in real estate can be exciting and very rewarding both personally and financially. Real estate agents are experts in the process of buying and selling homes, and their interests extend beyond the transactions themselves into the enjoyment that comes from working with people, helping families, and assisting communities to grow and prosper.
When considering a real estate career, ask yourself the following questions:
- Do I have a good sphere of influence and visibility in the community?
- Do I possess good communications skills?
- Do I communicate well on the phone and using email?
- Am I willing to contact people daily to discuss real estate?
- Do I build rapport with strangers quickly and easily?
- Am I considerate?
- Do other people consider me honest and trustworthy?
- Am I willing to take required classes and training?
- Am I willing to invest time and effort now to gain income later?
- Do I want to be rewarded based on my efforts?
- Is my family prepared to accept a changing, busy schedule?
- Do I present myself with confidence and look professional?
- Am I a frequent user of the Internet?
- Am I motivated to succeed—whatever it takes?
- Can I handle setbacks and solve problems in a positive manner?
- Do I have a lot of physical and emotional stamina?
- Am I looking for a long-term career?
- Am I willing to be flexible and understanding about client needs?
- Do I believe in quick response to all customer inquiries?
- Am I an organized person who can handle details well?
- Do I set priorities and goals?
- Do I enjoy making decisions?
Do some research on becoming an agent now by trying our Real Estate Simulator, where you can:
- Play the role of an agent.
- Interact with virtual clients interested in buying or selling property.
- See how you measure up to the top performers in the industry.
Considering a Career Change
Perhaps more than any other profession, real estate is the domain of the motivated entrepreneur. Real estate is led and dominated by people with talent, savvy, a commitment to personal service, and a need to succeed.
If doing things you enjoy each day and earning a great income while having control over your schedule and personal time equals a fabulous career to you, then you are in the right place. Explore the many tools on our site designed to help you make the right choices for your career.
Four Steps to Increase Your Success When Making a Career Change
- Take a Look in the Mirror: If you’ve decided that it’s time for a career change but aren’t sure what direction to go in, start with some self-reflection. Evaluate your values, skills, personality, and interests. Think of your ideal day at work. What activities and tasks would excite you?
- Match Them Up: Make a list of the professions that interest you and investigate them to see if they match up with the mirror test you gave yourself.
- Research: Go on interviews and seek out people who are successful in those professions that you identified. The best source of information will come from people who have firsthand knowledge of the industry.
- Develop a Plan: Once you’ve decided on your new career direction, you’ll need to develop a plan toward entering that profession. Write out exactly what you need to do, estimate the time frame for accomplishing these steps, and identify the related costs.
Do some research on becoming an agent now by trying our Real Estate Simulator, where you can:
- Play the role of an agent.
- Interact with virtual clients interested in buying or selling property.
- See how you measure up to the top performers in the industry.
Check Your Sales Skills
Real estate sales can be a challenging and rewarding career.
The way business is conducted in the real estate industry has certainly changed with the advent of the Internet and new technologies and consumers now know more about the home buying and selling process than ever before.
You may be tech savvy but in order to be successful in real estate sales there are still certain basic skills you need to have. Take our Real Estate Simulator to see if you have the sales skills necessary to grow a successful real estate business.
During this 25 minute interactive assessment, a moderator will guide you through a typical sales process as you interact with a young couple looking to purchase a home. This assessment will tack the following key sales skills:
- Building Rapport and Acquiring Information – can you build a relationship and establish trust?
- Listening and Comprehension – can you consult and qualify your buyers?
- Managing the sales process – can you move the clients towards the right action at the right time and keep the sale moving?
- Closing Skills – can you close the sale and help your buyers find the right home?
Once you have completed the assessment, you will receive a personalized report outlining your skill set. Better Homes and Gardens Real Estate brokers and managers can use this information to put in place the right training and coaching programs to help you to launch or grow an existing real estate business.
Remember that sales skills can be learned so you might want to take our Personality Assessmentas well to find out if you have the right personality traits to be successful in a real estate career.
Qualities of a Great Agent
The most common question asked by people considering a career in real estate is, “What are the qualities of a great real estate agent?” (Okay, maybe that’s the second question after “How much money can I make?”)
Let’s look at the typical qualities of top-producing real estate agents:
- Hard working
- Goal-oriented
- Persevering
- Technologically proficient
- Self-motivated
- Ambitious
- People-oriented
- Flexible
- Attentive
- Willing to learn
- Service-oriented
- Confident
- Communicative
- Organized
The one common denominator that all successful agents share regardless of age, background, or previous experience is attitude. Successful agents have an attitude of success. The right frame of mind allows them to overcome any obstacle in order to meet their objectives with dignity, grace, and professionalism, while having fun and enjoying life at the same time!
As for the money question, the rewards of a real estate career do include a potential for high earnings. Your income directly reflects your efforts but successful agents will tell you that status in the community, autonomy, flexible schedule, helping people, the intellectual challenge, and the satisfaction from those accomplishments are equal to or greater than the financial rewards.
Do some research on becoming an agent now by trying our Real Estate Simulator, where you can:
- Play the role of an agent.
- Interact with virtual clients interested in buying or selling property.
- See how you measure up to the top performers in the industry.
What to Expect
Prospecting is the single most crucial element in the business and presents the biggest challenge for most real estate agents.
Prospecting can be done in a number of ways:
- Contacting your sphere of influence
- Open houses
- Office inquiries
- Online techniques
- Canvassing
- Handing out business cards
- And lots more!
The important thing to realize is that it’s not easy, but must be done consistently in order to have a successful real estate career.
Some other activities you could expect to do on a daily basis:
- Tour new listings
- Preview homes
- Staying updated on real estate-related laws and issues
- Conduct and attend open houses
- Spend ”floor time” at the office
- Attend closings with your clients
- Maintain relationships with your sphere of influence
- Follow up with clients and customers
- Prepare contracts for purchase and presenting offers for buyers, and offers from others to your sellers
- Complete market evaluations
- Show homes to prospective buyers
- Prepare and present listing proposals and marketing plans
- Facilitate communication between all the parties involved in the transaction
Do some research on becoming an agent now by trying our Real Estate Simulator, where you can:
- Play the role of an agent.
- Interact with virtual clients interested in buying or selling property.
- See how you measure up to the top performers in the industry.
