Howard Hanna | Rand Realty the newest members of Leading Real Estate Companies of the World® and Luxury Portfolio International®

Howard Hanna | Rand Realty was recently awarded affiliate status in Leading Real Estate Companies of the World® and its luxury marketing division, Luxury Portfolio International®, CEO Matt Rand announced today. 

Leading Real Estate Companies of the World® (LeadingRE) is a global real estate community comprised of 550 real estate companies awarded membership based on rigorous standards for service and performance. With 4,600 offices and 135,000 sales associates in 70 countries, these firms represent 1.1 million global transactions annually. 

This distinction ensures that Rand’s clients are working with exceptional local professionals who also deliver connections to buyers and quality real estate companies across the country and around the world. The company also benefits from LeadingRE’s industry-leading international referral network, award-winning learning programs and events, professional marketing resources and more. 

Howard Hanna | Rand Realty also earned membership in Luxury Portfolio International® (LPI), an exclusive group of LeadingRE firms that hold significant luxury market share and demonstrate a commitment to the high-end. LPI attracts a global audience of visitors from over 200 countries/territories every month and markets approximately 50,000 luxury homes annually.

Based in the United States, LPI is backed by the experience of the most well respected and renowned experts in luxury real estate in markets worldwide. This group collectively has wide spans of experience in the high-end luxury real estate market.

Marsha Rand, the company’s founder notes that selection as a member of LeadingRE and LPI represents another step in the firm’s growth and its strength in the market.

“Becoming part of LeadingRE and LPI has long been a goal of ours.  They are clearly one of the most respected networks in the country. This affiliation allows us to expand our relocation services and luxury marketing programs beyond the already “five-star” service they’ve grown accustomed to when working with us” said Rand.

“We are delighted to have Howard Hanna | Rand Realty as part of our distinguished network of premier brokerages. The company has an impeccable reputation throughout the greater Hudson Valley and New Jersey, and we are committed to helping the firm achieve even greater success,” said Paul Boomsma, president and CEO of LeadingRE. “As a member of LeadingRE and LPI, Howard Hanna | Rand Realty combines authentic, local expertise with unparalleled global resources.”

Posted on October 15, 2020 at 9:11 am
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Howard Hanna | Rand Realty forms technology partnership with RealScout to bring new services to clients.

On the heels of their recent announcement that they’ve formed a strategic partnership with Howard Hanna Real Estate, the newly created Howard Hanna | Rand Realty is announcing a new technology partner in RealScout.


RealScout provides a computer vision-enhanced technology that helps home shoppers zero-in on the properties that they would be most interested in purchasing.  In addition to robust search and new listing announcements, the RealScout platform provides agents and their clients with a unified communication platform to make the sharing of listing and shopping information effortless.

Howard Hanna | Rand Realty CEO Matt Rand explained “As part of our continued commitment to client service, adding RealScout as a tool for our agents and clients made perfect sense.  This unique system captures our clients’ lifestyle preferences (like open floor plans, natural light or chef’s kitchens) and even local points of interest (such as living near a park or the nearest Whole Foods) which makes for a very engaging search experience.  We also love that the system helps agents see what their clients are looking for in a home so they can more proactively suggest new and upcoming listings which adds tremendous value.”


In addition to providing valuable services to buyers, RealScout also provides unique benefits to home sellers.  Utilizing pooled and anonymized buyer data, new geographic heat maps can show in real time where buyer attention is most concentrated.  Data on buyer preferences, meanwhile, is analyzed to show how many  buyers may be searching in  a particular price range and in a particular location, helping sellers and listing agents sharpen pricing strategies.


“With continued uncertainty in the larger economy, we hear about sellers lacking confidence in putting their homes on the market, leading to tight inventory across the country,” said Andrew Flachner, President and Co-Founder of RealScout.  “When listing agents are able to gauge and share data about buyer demand, clients can build the confidence they need.”

Every Howard Hanna | Rand Realty agent now has access to RealScout and can immediately start providing these services to their clients.

Posted on October 14, 2020 at 3:41 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Howard Hanna-Rand Realty/Rand Commercial & Hudson United Hires Montefiore Care Management Company to Review COVID-19 Onsite Procedures

With the ongoing safety of its staff and guests during COVID-19 a top priority, Howard Hanna-Rand Realty/Rand Commercial & Hudson United recently retained Montefiore Care Management Company – Employer Partnership Solutions to review its onsite policies and protocols.
After an extensive onsite audit, as well as a review of Rand Realty’s COVID-19 Safety Plan, Montefiore, at the time of the review, found it’s policies, practices, and protocols to be in compliance with the New York State Department of Health and federal CDC guidance for COVID-19 business reopening.

As Managing Partner, Matt Rand notes, “Our policies, processes and protocols have been reviewed by Montefiore Health System and, at the time of review; were found to be in compliance with New York State Department of Health and federal CDC guidance for COVID-19 business reopening.”

Matt Rand further commented, “Partnering with Greg Sandler, Director of Montefiore’s Employer Partnership Solutions, was critical to our goal to be a leader in COVID-19 onsite safety. The Montefiore audit team possessed the specific environmental safety knowledge that we do not. Both the review and results really allow our agents, staff, clients, and guests who come onsite to feel comfortable conducting business in our New City office.”

If you are interested in the employer COVID-19 audit and support services Montefiore offers, we invite you to contact: Greg Sandler in Employer Partnership Solutions at Montefiore Health System at 201.704.3768 or

Posted on October 7, 2020 at 5:33 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

Rand Realty is now Howard Hanna | Rand Realty

Everyone at Rand Realty is delighted to announce that we have now become part of the Howard Hanna Company. We are now Howard Hanna | Rand Realty.

For almost 40 years, the Rand family has built one of the most successful real estate brokerages in the northeast, and the largest family owned company in the New York City suburban region. Founded by Marsha Rand in 1984, and now managed by her sons Matt, Dan, and Joe, Rand Realty sold over 6,500 homes amounting to over $2.5B in value in the last year alone.

Now, we’ve partnered with the Hanna family, who have built the third-largest real estate company, and the largest family-owned company, in the country. With over 300 offices and 11,000 sales associates across 10 states, Howard Hanna is one of the premier real estate operations in the country.  And our partnership with them now creates a mega-brokerage network that is the largest in all of New York State, including New York City.

In the Hannas, we found the perfect partners. Like Rand Realty, the Howard Hanna Company is a family-owned and -operated brokerage managed by people who grew up in the real estate business, true professionals who are born-and-bred brokers.  And we share the same family values that animate our company philosophies: a dedication to our clients, and a commitment to integrity, professionalism, and our local communities. If you want to find out more about our families, we put together a video profile you might like.

We’re truly excited about this new partnership, and the host of programs and resources we will now bring to help our clients through the transactional process.  We’re also happy to tell you that the Rand family is going to continue to operate HH|RR, giving our clients the best of both world: the resources of one of the largest companies in the country, and the boutique touch of a local family company committed to our communities.

Our thanks to everyone for their support, particularly the wonderful agents at HH|RR who do such amazing work for our clients.  We have had almost 40 great years servicing our communities, and we look forward to many, many more.

If you’d like to see the related press release, click here.

Posted on October 1, 2020 at 7:01 pm
James Troia | Posted in HHRR, Press Room, Rand Country Blog |

NAHREP Honors 2 Super Star Agents from our Rand Realty Team

Nanuet, NY – Better Homes and Gardens Rand Realty is honored to have two of our agents, Elizabeth Muniz and Wanda Diaferia, be recognized by the National Association of Hispanic Real Estate Professionals®️ (NAHREP®️). This award recognizes the industry’s leading Hispanic real estate agents and brokers from across the country. 

NAHREP agents represent a combined total of 26,476 transactions in closed transaction sides from January 2019 through December 2019 and over $6.86 billion in total aggregate volume. 

Ms. Muniz has been recognized as one of the Top 100 Latino Real Estate Agents In The Northeast. This comes to no surprise to her teammates and her clients of Rand’s Central Valley NY office- this prestigious honor is bestowed to a select few that go above and beyond in sales volume, the number of transactions, and client satisfaction. “I am so proud to represent my Hispanic roots through my hard work, and this acknowledgment inspires me to take my business to the next level with the support of my team at Rand Realty.”  Elizabeth Muniz, Rand Realty.

Additionally, after only two years in the real estate industry, we are pleased to announce Wanda Diaferia from our New City office, who is being honored as one of the Top 20 Latino Agent Rookies for NAHREP, securing the Number 1 Latino Rookie Agent in New York. “I could not have done this without the tools and services at Rand Realty and the work ethic and dedication that I’ve developed growing up.  It is so inspiring to receive this recognition at this early stage of my career in such a competitive market. Especially in these divisive times, I’m so proud to represent my Latin heritage.”  Wanda Diaferia Rand Realty.

The entire Rand Realty family congratulates both Elizabeth and Wanda for their dedication, service, and embodying the ideals and values we have at Rand – client satisfaction and results.

“We are proud of Ms. Diaferia and Ms. Muniz for shining light on our brokerage, representing our commitment to diversity leading by example by serving clients of all backgrounds. Especially in these times, it’s a pleasure to celebrate such positive accolades.” Matt Rand, CEO Better Homes, and Gardens Rand Realty.  

Click here to see a copy of the full report

About Better Homes and Gardens Rand Realty

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage firm in the Greater Hudson Valley, with 28 offices serving Westchester, Rockland, Orange, Putnam, and Dutchess Counties in New York, as well as Bergen, Passaic, Hudson and Morris Counties in New Jersey with more than 1,000 residential real estate sales associates, a commercial real estate company (Rand Commercial) and the Hudson United Group, which provides residential mortgage lending, title services, and commercial and residential insurance.

 These companies can be found online at,, and Better Homes and Gardens Rand Realty can also be found and interacted with on Facebook and Twitter.


About NAHREP Top 250 Latino Agents

Annually, the National Association of Hispanic Real Estate Professionals®️ (NAHREP®️) Top 250 Latino Agents Award recognizes the industry’s leading Hispanic real estate agents and brokers from across the country. In its ninth year of publication, the following report recognizes agents whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership in communities across the country

These hard-working agents are set apart from over one hundred fifteen thousand Latinos in real estate through their dedication to homeownership. Recognition of the agents who carry out the NAHREP mission of sustainable Hispanic homeownership in communities across the country has been a priority for NAHREP since the inception of the Top 250 award program in 2012.

Posted on July 17, 2020 at 2:12 pm
Imelda Heaney | Posted in Press Room, Rand Country Blog |

What’s Next For The Housing Marketing In The Pandemic Era?

So what’s going to happen to the real estate market this summer? Will it recover from the Pandemic and the Lockdown?

We looked at three prior catastrophic events — 9/11, the financial crisis, and Superstorm Sandy — and came up with 7 reasons to be optimistic about the resilience of the housing market.

Join us for this half-hour deep dive into the housing market!

Posted on May 27, 2020 at 4:31 pm
Adam DiFrancesco | Posted in Rand Country Blog |

Fourth Quarter 2019: Real Estate Market Report – New York Overview


The housing market in Westchester and the Hudson Valley closed the year with a flourish, with regional sales and prices up modestly but meaningfully. The market overall continued to show signs of recovery from the suppressive effects of the 2018 Tax Reform’s Cap on State and Local Taxes (i.e., the “SALT Cap”). Although we are still seeing more demand in the lower-priced than upper-priced markets, the overall trend suggests continued growth in 2020.

Single-family sales were up regionally and in most of the individual counties. Regional sales rose 2.8%, only the second quarterly increase since the end of 2017 and the inception of the SALT Cap. For the 2019 calendar year, sales were down just a tick, but they picked up steam in the third and fourth quarter, after a weak start to the year. Within the individual counties, quarterly sales were mixed, tending to rise more in the higher-priced counties. Why? Because they were the hardest hit in 2018 by the inception of the SALT Cap, so their 2018 baseline numbers were suppressed more than in the lower-priced counties. As the SALT Cap continues to get priced into the market, we expect that sales will rise throughout the region in the spring.

Similarly, single-family prices were generally up across the region, reflecting some rising strength in the high-end. Regionally, the average price rose 2.8% from last year’s fourth quarter, following a similar increase in the third quarter. Most importantly, Westchester seemed to be recovering from the impact of the SALT Cap, with average prices up almost 3% for the quarter. Indeed, we might be seeing a long-awaited recovery in the high-end Westchester market: sales of super-luxury $3M+ homes rose 37% from last year’s fourth quarter. Westchester pricing tends to drive the rest of the market, so this was a welcome increase for all regional homeowners and sellers.

Inventory was still low, but rising. The lack of inventory throughout the region has held back sales growth, with most counties and property types well below the six-months of inventory level that signifies a balanced market. Inventory was still relatively low as the year ended but was trending up in just about every county market and property type. It might be that sellers are seeing prices go up, and are getting tempted into the market.

Going forward, we believe that the market is poised for a relatively robust 2020. Housing fundamentals are all positive: prices are still at attractive levels compared to the last seller’s market, interest rates are back down to historic lows, the economy is solid, and inventory might be loosening up. Accordingly, we believe that demand will continue to grow and that as the lingering effects of the SALT Cap dissipate, we will see more widespread price appreciation going into the spring market.

Posted on January 14, 2020 at 10:12 am
Adam DiFrancesco | Posted in Rand Country Blog |

Fourth Quarter 2019: Real Estate Market Report – Westchester County, New York


In the fourth quarter of 2019, the Westchester housing market continued to recover from the impact of the 2018 Tax Reform cap on state and local taxes (i.e., the “SALT Cap”). Single-family home sales were up almost 4%, the second quarterly increase in a row following seven straight declines after the SALT Cap went into effect. And prices were up as well, rising almost 3% on average and over 2% at the median. For the calendar year, Westchester’s single-family home sales and prices were mostly flat, due to the weak first half to the year. But the trend does seem to show that Westchester buyers are pricing in the SALT Cap after 18 months of doldrums – indeed, the high-end is well into recovery, with sales of $3M-plus homes rising 37% from last year’s fourth quarter. Going forward, we believe that Westchester will experience a robust spring market, responding to strong housing fundamentals like low-interest rates, a growing economy, and pricing still below the heights of the last seller’s market.

Posted on January 14, 2020 at 10:11 am
Adam DiFrancesco | Posted in Rand Country Blog |

Fourth Quarter 2019: Real Estate Market Report – Rockland County, New York


Activity in the Rockland housing market surged in the fourth quarter of 2019, even while the 2018 Tax Reform cap on state and local taxes (i.e., the “SALT Cap”) continued to suppress pricing growth. Single-family transactions rose over 7% for the quarter, and almost 6% for the full calendar year, reflecting high levels of demand spurred by strong economic fundamentals. But the SALT Cap has suppressed demand in the higher-ends of the market, which has held back pricing for single-family homes overall. In contrast, 2019 full-year prices in the lower-priced condo market were up over 8% on average and 10% at the median, because buyers at those price points generally don’t itemize their taxes and are mostly unaffected by the SALT Cap. Going forward, we do believe that the SALT Cap will ultimately get priced into the market and that the strong housing fundamentals will drive a relatively robust spring market.

Posted on January 14, 2020 at 10:11 am
Adam DiFrancesco | Posted in Rand Country Blog |

Fourth Quarter 2019: Real Estate Market Report – Orange County, New York


Pricing in the Orange County housing market surged in the fourth quarter of 2019, even while low levels of inventory continued to stifle sales growth. Pricing was up across the board, with single-family home prices rising over 8% on average and almost 9% at the median compared to last year’s fourth quarter. And for the full 2019 year, single-family prices were up 3% on average and almost 5% in the median. Condo prices were also generally up, rising 5% on average and over 6% at the median for the year, even while the quarterly numbers were mixed. We note that sales activity for both single-family and condo homes was down for the quarter, but that was largely based on a lack of inventory rather than a slackening of demand. Orange inventory is way down, finishing the year with under five months of inventory for single-family homes and an unprecedented two months for condos. Going forward, we think that rising prices will tempt more sellers into the spring market, and that buyer demand will stay strong with rates low and the economy growing.

Posted on January 14, 2020 at 10:11 am
Adam DiFrancesco | Posted in Rand Country Blog |