The Rand NewsReal

Joe Rand, our Editor-in-Chief and lead contributor is the Chief Creative Officer at Better Homes and Gardens Rand Realty.

He is the founder of the “Client-Oriented Real Estate” (“CORE”) school of real estate education, based on the idea that real estate agents should build their business by learning how to be great at the job of helping clients buy and sell homes.

He has been a featured speaker and moderator at Real Estate Connect, the RIS Media CEO Conference, the Women’s Council of REALTORS Annual Conference, and many other industry events.

He is a regular contributor to Inman Media, writing about industry issues mostly relating to agent education and client service.

He is a graduate of Georgetown University, Georgetown Law Center, Stanford Law School, and a former law professor at Brooklyn Law School and Fordham Law School.

He lives in Nyack, New York with his wife and two children.

Managing Multiple Offer Situations: Should You Go with a Highest, Best, and NOT Final Bidding Process?

As the market is heating up, we’re seeing the return of multiple offer situations and “bidding wars.”  So I thought it might be helpful to write up an explanation of how multiple offer situations work, with some recommendations as to how sellers and agents should handle them. What is a Multiple Offer Situation? A “multiple offer […]
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Why Every Home Seller Should Get Staging (and Detailing) Services from their Agent

I don’t know why so many home sellers still don’t property stage their homes. Maybe it’s because “staging” as a real estate concept started in the very high end, and people still think that it’s only appropriate for select luxury properties. Maybe it’s because the first professionals who offered staging did it as outside consultants, […]
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Better Homes and Gardens Rand Realty Opens Office in Morristown, NJ

NANUET, NY – Better Homes and Gardens Rand Realty is pleased to announce that they have opened a new office in Morristown, New Jersey, at 163 Madison Avenue, Suite 110. “It’s a modern-day workplace in an office building, which is a perfect meeting spot for agents and clients,” said Jeffrey Halpern, business development manager for […]
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Better Homes and Gardens Rand Realty Welcomes New Manager for Suffern, NY and Ramsey, NJ Branches

NANUET, NY – Better Homes and Gardens Rand Realty is pleased to announce they have named Daniel Brozyna as the new manager for their offices in Suffern, New York and Ramsey, New Jersey. “I’m excited to have the opportunity to work with this productive team of associates and the Rand family,” said Brozyna.  “I hope […]
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Better Homes and Gardens Rand Realty Acquires Riverside Realty in Hoboken, NJ

NANUET, NY – Better Homes and Gardens Rand Realty is pleased to announce that it has acquired Riverside Realty, which is located at 209 Washington Street in Hoboken, New Jersey. “We received a high demand of requests from agents in Hoboken to find out when we were going to be entering that market, and we’re […]
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Better Homes and Gardens Rand Realty Holds Staging Certification Class

NANUET, NY – Better Homes and Gardens Rand Realty is pleased to announce that over 350 of their agents were in attendance at a staging certification class on Wednesday, July 26, 2017, at the Crowne Plaza in Suffern, New York. “As Certified Home Marketing Specialists, CHMS agents have gained staging and marketing skills to help […]
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