The Rand NewsReal

Joe Rand, our Editor-in-Chief and lead contributor is the Chief Creative Officer at Better Homes and Gardens Rand Realty.

He is the founder of the “Client-Oriented Real Estate” (“CORE”) school of real estate education, based on the idea that real estate agents should build their business by learning how to be great at the job of helping clients buy and sell homes.

He has been a featured speaker and moderator at Real Estate Connect, the RIS Media CEO Conference, the Women’s Council of REALTORS Annual Conference, and many other industry events.

He is a regular contributor to Inman Media, writing about industry issues mostly relating to agent education and client service.

He is a graduate of Georgetown University, Georgetown Law Center, Stanford Law School, and a former law professor at Brooklyn Law School and Fordham Law School.

He lives in Nyack, New York with his wife and two children.

Rand Realty Celebrates 2019 Accomplishments

Better Homes and Gardens Real Estate | Rand Realty honors its top agents and celebrates the company’s record-breaking achievements in 2019 with over 250 agents receiving sales awards for their accomplishments. Marsha Rand, Rand Realty’s Founder, released a video announcing the top producers in each region and several other special awards.   In Westchester, Excellence […]
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Preparing for Your Move

It’s almost over. All the hard work you put in to get your home ready for sale, keep up the property appeal while it was on the market, negotiate your offers, review your contract, and all the rest now finally result in the closing. You’ll move out of the property, the buyer will do a final “walk […]
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Ten Things You Should Know About Negotiating Offers

The moment you start receiving offers will change the dynamic of your home selling process. No longer will you be forecasting buyer response to your listing, you’ll actually know how buyers are responding. Whether the offer is for full-price, near-price, or a lowball fishing expedition, you should plan ahead with your agent about your negotiating strategies. […]
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How to Watch the Market

Once you’re on the market, you’re going to be interested in the market. You’ll be reading and watching everything in sight. But information about the national market can be misleading, so you want to make sure you focus your attention on your local markets and on interest rates. Few people are as interested in the […]
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Staging Your Home

Detailing your home is just the first step in creating a great first impression. The next step is to “stage” your home to generate warmth, ambiance, and to simulate the imagination of your buyers. You might be familiar with the concept of “staging,” since any number of cable television real estate shows have highlighted the […]
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How to “Detail” Your Listing

Last year, almost two-thirds of the sellers who listed a home for sale failed to find a buyer. One reason is that their homes did not “show well” to potential purchasers because sellers did not commit to making their home visually appealing. If you want to stand out in a crowded marketplace, you need to […]
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Client-Oriented Real Estate (CORE)

Everyone promises good service. But what systems and tools do they have to ensure delivery on that promise? A great service experience requires more than just empty promises. You need a plan. At Rand Realty, we have a plan. For more than two years, we have made a commitment to creating systems, tools, and procedures to […]
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Property Marketing Solutions

New challenges require new solutions. In a more competitive and complex marketplace, with more homes on the market than ever before, the old ways are not enough. That’s why we have put an innovative stamp on traditional marketing to help you stand out and reach today’s more sophisticated and demanding buyers. Our “new solutions” marketing […]
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Pricing Your Home to Sell

Our goal at Rand Realty is to help you sell your home for he best price possible. We are going to do everything we can to maximize the value of your home, utilizing comprehensive and rigorous marketing campaigns, our industry knowledge on how to enhance the “appeal” of your home, and our professional negotiating skills. […]
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Older Posts

Third Quarter 2019: Real Estate Market Report – Passaic County, New Jersey

  The Passaic County seller’s market continued through the third quarter of 2019, with limited inventory driving strong price appreciation even while it held back sales growth. Prices keep going up, with the average price rising almost 5% for the quarter and over 4% for the rolling year. And while relatively low levels of inventory are still stifling sales growth, causing a 3% decline in transactions this quarter, that inventory is starting to creep up as homeowners are getting tempted […]

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Third Quarter 2019: Real Estate Market Report – Morris County, New Jersey

  The Morris County housing market surged forward in the third quarter of 2019, with prices rising sharply even while limited inventory stifled sales growth. Prices experienced their biggest quarterly jump in over two years, rising almost 4% on average and 5% at the median compared to the third quarter of last year. For the rolling year, prices were up more modestly, reflecting how pricing has been a little more lackluster through most of 2019. Meanwhile, though, sales are down, […]

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Third Quarter 2019: Real Estate Market Report – Essex County, New Jersey

  Sales in the Essex housing market went up yet again in the third quarter of 2019, even while prices leveled off after some modest increases earlier in the year. Sales rose almost 3% for the quarter, and finished the rolling year up almost 5%. But this continued increase in sales is not yet having a sustained impact on pricing, which was flat on average and down almost 3% at the median compared to the third quarter of last year. […]

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Third Quarter 2019: Real Estate Market Report – Sussex County, New Jersey

  The Sussex County housing market showed significant signs of strength in the third quarter of 2019, with modest sales increases coupled with sharp price appreciation. Sales were up almost 2%, a welcome change from the past two quarters. Even with that quarterly increase, though, sales are still down over 8% for the rolling year. But the real story is pricing, which was up across the board: rising almost 3% on average and 8% at the median for the quarter, […]

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Third Quarter 2019: Real Estate Market Report – Hudson County, New Jersey

  After sizzling throughout much of 2018, the Hudson County housing market continued its 2019 struggles through the third quarter. Sales were down almost 6% overall from last year’s third quarter, and are now down 6% for the rolling year. But even with this decline in sales, prices still appreciated modestly: average prices were up about 1% overall, rising almost 5% for single‑family homes and 7% for multi‑families, even while falling 2% for condos. We are clearly seeing some impact […]

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Third Quarter 2019: Real Estate Market Report – Bronx County, New York

  Pricing in the Bronx housing market surged again in the third quarter of 2019, as robust demand continued to push prices up even while a lack of inventory held sales down. Going forward, we believe that the fundamentals are strong, and expect a robust market through the winter and into 2020. Pricing. Overall pricing was up over 6% compared to the third quarter of last year, and up for most property types: rising almost 10% for single‑family homes, 5% […]

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Third Quarter 2019: Real Estate Market Report – Westchester County, New York

  The Westchester housing market surged in the third quarter, showing signs of recovery from the lingering effects of the 2018 Tax Reform cap on state and local taxes (“SALT Cap”). Single‑family home sales were up about 1% compared to last year’s third quarter, the first year‑on‑year increase since the SALT Cap was passed. Similarly, single‑family average prices rose 3.3%, the largest quarterly appreciation since the inception of the SALT Cap. Moreover, the luxury market showed signs of life with […]

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Third Quarter 2019: Real Estate Market Report – Rockland County, New York

  The Rockland housing market surged forward in the third quarter of 2019, showing the first signs of recovery from the lingering effects of the 2018 Tax Reform cap on state and local tax deductions (“SALT Cap”). Single-family home sales were up over 8% from last year’s third quarter, the largest increase since 2017, before the SALT Cap took effect. Pricing for the quarter was a little more mixed, with the median price rising over 3% but the average price […]

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Third Quarter 2019: Real Estate Market Report – New York Overview

  The housing market in Westchester and the Hudson Valley surged forward in the third quarter of 2019, showing the first signs of recovery from the suppressive effects of the 2018 Tax Reform Cap on State and Local tax deductions (i.e., the “SALT Cap”). With the higher‑end starting to recover, we expect the market will continue to strengthen through the fourth quarter and into 2020. Single‑family sales were up regionally, and in every individual county. Regional sales rose 3.4% from […]

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Third Quarter 2019: Real Estate Market Report – Dutchess County, New York

  The Dutchess housing market surged in the third quarter of 2019, with sales and prices up sharply. Single-family home sales were up almost 4% compared to last year’s third quarter, the largest year-on-year sales increase in over two years. Indeed, the 671 closings marked the largest quarterly total since the third quarter of 2016. Similarly, single-family prices were up sharply, rising over 5% on average and over 7% at the median, with the rolling year average sales price now […]

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